{"id":113793,"date":"2024-05-29T17:29:16","date_gmt":"2024-05-29T15:29:16","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=113793"},"modified":"2024-05-29T18:04:55","modified_gmt":"2024-05-29T16:04:55","slug":"atresmedia-strengthens-its-presence-in-the-fast-segment-and-launches-cys-tv-and-un-tv-on-the-roku-channel","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/atresmedia-strengthens-its-presence-in-the-fast-segment-and-launches-cys-tv-and-un-tv-on-the-roku-channel\/","title":{"rendered":"ATRESMEDIA strengthens its presence in the FAST segment and launches \u2018CyS TV\u2019 and \u2018\u00daN TV\u2019 on The Roku Channel"},"content":{"rendered":"<p>Statement issued by the company (Announcement)<\/p>\n<p>ATRESMEDIA Internacional is stepping up its commitment to the FAST (Free Ad-Supported Streaming Television) segment and is now available on The Roku Channel to launch Cine y Series (\u2018CyS TV\u2019) and \u00danica (\u2018\u00daN TV\u2019), both available on the <b>#1 TV streaming platform<\/b> by streaming hours in the U.S. and Mexico.<\/p>\n<p>The Roku Channel is Roku\u2019s channel that allows to enjoy the best free and premium content on Roku devices and Roku TV models and stream thousands of movies and TV shows without a subscription.<\/p>\n<p>According to <b>Mar Mart\u00ednez-Raposo<\/b>, director of ATRESMEDIA Internacional, \u201cwe are very pleased to expand the presence of our FAST segment content thanks to such an important platform as Roku. This will allow us to reach great audiences with our series and films, as well as with our content related to many female references and personal well-being.\u201d<\/p>\n<p>The agreement allows viewers in Mexico and the United States of<b> The Roku Channel<\/b> to enjoy the best and most varied Spanish series and movies for free, as well as lifestyle content, with a focus on personal well-being and real stories starring important women.<\/p>\n<p>With this launch, The Roku Channel joins FUBO and Plex, also American platforms, which already offer ATRESMEDIA Internacional&#8217;s FAST channels with great success.<\/p>\n<h2>About Atresmedia Internacional<\/h2>\n<p>Atresmedia Internacional is the management arm of the ATRESMEDIA Group that integrates four international channels:\u00a0Antena 3, Atreseries, Atrescine, and \u00a1HOLA! TV, as well as the international version of the\u00a0atresplayer\u00a0platform. Positioned as one of the world leaders in the production and distribution of Spanish-language content, ATRESMEDIA is also the private European operator with the most signals and the largest number of subscribers outside its borders, with an outstanding presence in all Spanish-speaking countries in Latin America as well as in the United States. Atresmedia Internacional is committed to quality and variety, giving all its channels their own recognizable personality through a complementary offering for the whole family, which includes current affairs, entertainment, information, new series, as well as exclusive access to celebrities and the latest news on movies, fashion, and beauty.<\/p>\n<p><a href=\"http:\/\/www.atresmediainternacional.com\">www.atresmediainternacional.com<\/a><\/p>\n<h2>About Roku, Inc.<\/h2>\n<p>Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV\u2122 models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and\/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.<\/p>\n<p><a href=\"http:\/\/www.roku.com\">www.roku.com<\/a><\/p>\n<p>AGENCIA EFE S.A.U. shall not be liable for any information contained in this message and assumes no responsibility towards third parties in relation to its contents, being expressly exempt from any liability that the author may have in relation to the information in question.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Statement issued by the company (Announcement) ATRESMEDIA Internacional is stepping up its commitment to the FAST (Free Ad-Supported Streaming Television) segment and is now available on The Roku Channel to [&hellip;]<\/p>\n","protected":false},"author":198164071,"featured_media":113794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123773],"tags":[],"class_list":["post-113793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ATRESMEDIA strengthens its presence in the FAST segment and launches \u2018CyS TV\u2019 and \u2018\u00daN TV\u2019 on The Roku Channel<\/title>\n<meta name=\"description\" content=\"ATRESMEDIA Internacional is 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