{"id":120554,"date":"2024-07-12T16:28:58","date_gmt":"2024-07-12T14:28:58","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=120554"},"modified":"2024-07-12T17:23:19","modified_gmt":"2024-07-12T15:23:19","slug":"women-entrepreneurs-of-the-mediterranean-defend-their-constructive-role-in-conflicts","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/women-entrepreneurs-of-the-mediterranean-defend-their-constructive-role-in-conflicts\/","title":{"rendered":"Women entrepreneurs of the Mediterranean defend their constructive role in conflicts"},"content":{"rendered":"

Barcelona, Jul 12 (EFE).<\/strong>– Armed conflicts and tensions in some regions of the Mediterranean<\/strong> complicate daily life for its inhabitants, especially for women entrepreneurs<\/strong>. That is the case for Ayah Awwad, a representative of the Palestinian Businesswomen\u2019s Association<\/a> (ASALA). She explains that city closures and roadblocks<\/strong> in the West Bank prevent them from carrying out their activities.<\/p>\n

“We switched from in-person training to virtual<\/strong>. Additionally, the economic situation is very difficult, especially for SMEs. That is because raw material prices have increased, and they cannot exchange products among themselves,” she explained in an interview with Agencia EFE.<\/strong><\/p><\/blockquote>\n

\n
\"EMEA
EMEA President and Founder and CREACT4MED Director, Rym Ayadi, at the closing event of the CREACT4MED program, co-financed by the European Union. EFE\/Marta P\u00e9rez<\/em><\/figcaption><\/figure>\n<\/div>\n

Awwad expressed her gratitude for participating in the CREACT4MED<\/a><\/strong> program. It is co-financed by the European Union<\/strong>, through which more than 400 people have received training to develop their businesses<\/strong> in the cultural and creative industries of southern Mediterranean countries.<\/p>\n

ASALA focused on enabling 30 women entrepreneurs to access funding for activities such as digital marketing, financial literacy, and e-commerce.<\/p>\n

Maryam Hazem\u2019s Reform Studio<\/b><\/h2>\n

Helping women entrepreneurs<\/h3>\n

Another example of a woman entrepreneur benefiting from this program is Maryam Hazem<\/strong>, co-founder of Reform Studio. <\/strong><\/a>\u00a0It is a lifestyle brand that promotes sustainability<\/strong> by making 100% eco-friendly fabric from plastic bags and discarded jewelry, woven with cotton threads.<\/p>\n

\"EMEA
EMEA Senior Project Manager and CREACT4MED Coordinator, Mar\u00eda Ruiz de Cossio, at the closing event of the CREACT4MED program, co-financed by the European Union.\u00a0 EFE\/Marta P\u00e9rez <\/em><\/figcaption><\/figure>\n

“It is also 100% handmade<\/strong>. Thanks to this initiative, we have been able to expand our brand abroad. We are trying to revive an ancient craft<\/strong>, so we felt the whole program aligned perfectly with our brand’s objective,” Hazem<\/strong> commented.<\/p><\/blockquote>\n

\"REFORM
REFORM Studios co-founder Maryam Hazem at the closing event of the CREACT4MED program, co-financed by the European Union. EFE\/Marta P\u00e9rez<\/figcaption><\/figure>\n

 <\/p>\n

Conclusion of CREACT4MED<\/b><\/h2>\n

A network of women entrepreneurs<\/h3>\n

CREACT4MED concluded its four-year journey with a final event held in Barcelona, where Agencia EFE participated as a collaborating media outlet, and a network of entrepreneurs, mostly women and young people, spread across Egypt, Jordan, Lebanon, Morocco, Palestine, and Tunisia.<\/p>\n

Rym Ayadi\u2019s Insights<\/b><\/h3>\n

Rym Ayadi is director of CREACT4MED<\/strong> and president of the Euro-Mediterranean Economists Association (EMEA)<\/a><\/strong>. She said these two population groups have the potential to “truly learn” and create synergies between different cultures to develop activities that create jobs.<\/p>\n

For her, culture and creativity are pillars of economic transformation<\/strong> and social well-being.<\/p>\n

“Obviously, when there are tensions, when there are political and social difficulties, prosperity and peace diminish. So, what we need is to prevent this destructive trend<\/strong> and turn it into a constructive one,” she said.<\/p><\/blockquote>\n

Preserving the Mediterranean heritage<\/h3>\n

In this regard, the main coordinator of the project and member of EMEA, Maria Ruiz de Coss\u00edo<\/strong>, highlighted the community of more than 1,200 “creative minds” aiming to preserve the Mediterranean heritage.<\/p>\n

“We are talking about a region with the highest youth population rate in the world<\/strong>, which makes them very vibrant places. Cultural and creative industries unite communities, and facilitate dialogue between people who have nothing in common,” concluded Ruiz de Coss\u00edo. EFE<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Barcelona, Jul 12 (EFE).– Armed conflicts and tensions in some regions of the Mediterranean complicate daily life for its inhabitants, especially for women entrepreneurs. 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