{"id":136635,"date":"2024-11-05T09:40:19","date_gmt":"2024-11-05T08:40:19","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=136635"},"modified":"2024-11-06T15:48:39","modified_gmt":"2024-11-06T14:48:39","slug":"pomilio-blumm-product-promotio-de-cecco","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/pomilio-blumm-product-promotio-de-cecco\/","title":{"rendered":"Pomilio Blumm to oversee advertising and product promotion for De Cecco Group"},"content":{"rendered":"

Statement issued by the company (Announcement)<\/p>\n

Pomilio Blumm<\/strong> is the agency selected to collaborate with <\/span>De Cecco<\/strong> on advertising communications, reinforcing the Abruzzo-based pasta company\u2019s \u201cbrand narrative\u201d strategy both in Italy and abroad. <\/span><\/p>\n

The partnership encompasses the conception, development, and execution of communication campaigns<\/strong>, as well as consultancy for media planning over the next two years, aiming to enhance the partnerships unveiled throughout 2024. <\/span><\/p>\n

Highlights include collaborations with <\/span>Jannik Sinner<\/strong>, the Italian tennis player ranked world number one and De Cecco\u2019s Global Brand Ambassador, along with SSC Napoli. The foundation for advancing current projects lies in a dedicated, rigorous commitment to strengthening the system of products, values, and ambassadors.<\/span><\/p>\n

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\u201cThe history of De Cecco<\/strong> is closely linked to our territory and, in many ways, to ours as well,\u201d explains Franco Pomilio<\/strong>, President of Pomilio Blumm. \u201cFor this reason, we are pleased to share a joint growth project. This collaboration provides an opportunity to carry forward a significant narrative, projecting it into the future.\u201d<\/p><\/blockquote>\n

Value storytelling is central to Pomilio Blumm\u2019s mission<\/strong>. The agency, a leader in institutional communication, managed the largest nation-branding campaign ever undertaken by the Italian Government (worth \u20ac40 million), promoting Made in Italy values worldwide.<\/p>\n

The De Cecco group, which recently confirmed Filippo Antonio De Cecco<\/strong> as its leader, approved its financial report, and presented a five-year plan aimed at reaching \u20ac1 billion in revenue<\/strong>, is set to solidify the growth achieved in recent years and consolidate its strategy.<\/p>\n

\u201cWe are delighted to have Pomilio Blumm by our side, a company that champions values of excellence at an international level for prominent institutions,\u201d notes De Cecco\u2019s Chairman of the Board, Filippo Antonio De Cecco<\/strong>.<\/p>\n

\u201cWe are confident that together we can drive the ambitious path that our group has outlined for the future. This collaboration marks a significant milestone in the objectives that our organisations have set as the foundation for growth-oriented strategies.\u201d<\/p>\n

Attachment<\/strong><\/p>\n