{"id":147181,"date":"2025-01-27T15:13:59","date_gmt":"2025-01-27T14:13:59","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=147181"},"modified":"2025-01-27T18:31:16","modified_gmt":"2025-01-27T17:31:16","slug":"pacvue-rolls-out-amazon-dsp-management-optimization-tools-latam-emea-apac","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/pacvue-rolls-out-amazon-dsp-management-optimization-tools-latam-emea-apac\/","title":{"rendered":"Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC"},"content":{"rendered":"<div>\n<p>Statement issued by the company (Announcement)<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0AZXb7Bb_Zi0r4L1ZLF_UPabJFVcRA_lbMtMZqJnQzie0GzJN6y4qTEZUoLBOfO-DaICaaAREkSG_0H04kLARg==\" target=\"_blank\" rel=\"noopener\"><u>Pacvue<\/u><\/a>, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue&#8217;s intelligent automation, reporting and optimization solutions to 16 countries across LATAM, EMEA and APAC. Through Pacvue, brands in these regions now have self-serve access to a full suite of programmatic media solutions to elevate their growth strategies.<\/p>\n<p>\u201cOur partners around the globe have been eagerly awaiting access to Amazon DSP tools, so we\u2019re excited to be among the first platforms to unlock these new capabilities for them,\u201d said Melissa Burdick, president and co-founder at Pacvue. \u201cAccess to Amazon DSP tools brings greater capabilities and reach for advertisers in these regions, as well as opportunities for growth from a wider variety of ad types, channels and audiences.\u201d<\/p>\n<p>Pacvue is an early adopter of the Amazon DSP Campaign Management API\u2019s global expansion. Previously, Pacvue\u2019s Amazon DSP customers outside North America only had access to reporting capabilities. Now, advertisers in these regions are able to leverage the Pacvue platform to reach Amazon Ads audiences via Amazon DSP. This expansion includes campaign creation and management, budget, bid and dayparting automation controls.<\/p>\n<p>\u201cThe synergy between Amazon DSP, Amazon Search and Pacvue&#8217;s intelligent\u00a0platform has transformed how we are able to measure success on a global scale for Crucial, Micron&#8217;s only consumer brand,\u201d said Becky Durbin,\u00a0VP Marketplaces at Labelium. \u201cBy combining our Amazon targeting strategy with Pacvue&#8217;s advanced\u00a0optimization and reporting tools, we successfully\u00a0activated new AMC audiences, drove campaign efficiencies and delivered impactful, full-funnel measurement across multiple\u00a0markets.\u201d<\/p>\n<p>Pacvue announced the following features for customers in expanded regions:<\/p>\n<ul>\n<li>Amazon sponsored ads &amp; Amazon DSP combined dashboard<\/li>\n<li>AMC audience creation that enables seamless transitions from insights to action via Amazon DSP campaigns<\/li>\n<li>Automation tools like dayparting, allowing for precise optimizations throughout the day<\/li>\n<li>Automated budget management that controls monthly and daily spend without manual oversight<\/li>\n<li>Advanced reporting and analytics powered by Amazon Ads performance data and Pacvue\u2019s industry-leading tech<\/li>\n<\/ul>\n<p>Countries where Pacvue\u2019s full Amazon DSP platform will now be available:<\/p>\n<ul>\n<li>North America: United States, Canada and Mexico<\/li>\n<li>EMEA: Germany, Spain, France, Italy, Netherlands, Poland, Sweden, Turkey, United Kingdom, Saudi Arabia, United Arab Emirates<\/li>\n<li>LATAM: Brazil<\/li>\n<li>APAC: Australia, India, Japan, Singapore<\/li>\n<\/ul>\n<p>In addition to the expansion of Amazon DSP campaign management tools, Pacvue is also an official Amazon DSP Reseller. As a reseller, Pacvue offers businesses access to Amazon DSP capabilities, empowering advertisers with the tools and support needed to maximize their digital advertising impact.<\/p>\n<p>Visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0AZXb7Bb_Zi0r4L1ZLF_UG7CiTovGENneOVB6Jj0JeQ4TkQ0nlbs6lxlJFXH7QOvsu1MbKD_Kx1wVFbU-JoPFQ==\" target=\"_blank\" rel=\"noopener\"><u>Pacvue.com<\/u><\/a> to learn about its latest commerce solutions and recent company developments.<\/p>\n<p><strong>About Pacvue:<\/strong><br \/>\nPacvue is the leading commerce acceleration platform that integrates retail media, commerce management, and measurement. The company\u2019s first-to-market platform drives incrementality, profitability and market share for brands, while turning insights into actionable recommendations. Backed by a global team of experts, Pacvue works with over 70,000 brands and agencies across 95+ retailers worldwide including Amazon, Walmart, Target and Instacart. With the incorporation of Pacvue\u2019s enterprise solution with Helium 10 for SMBs, Pacvue is now the most comprehensive commerce and retail media platform available in the market. Founded in 2018, their global presence includes locations in Seattle, New York, Los Angeles, Washington DC, London, Shanghai and Tokyo. For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fZW8nla732Ps9V9W_5SyOvroAhVXUvg-QA6OvXLMOKpIOS7cThhwzKh7t9h-8WHrRyGISgqlJ0DQWOQ1_vtH8g==\" target=\"_blank\" rel=\"noopener\"><u>www.pacvue.com<\/u><\/a>.<img \/><\/p>\n<\/div>\n<div>\n<pre><strong>Media Contact:<\/strong>\r\nScott Samson\r\nSamsonPR\r\n<a href=\"mailto:scott@samsonpr.com\">scott@samsonpr.com<\/a>\r\n415.781.9005<\/pre>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-244cdad1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"244cdad1\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d96d7ec\" data-id=\"1d96d7ec\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-4545dee7 elementor-widget elementor-widget-theme-post-content\" data-id=\"4545dee7\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<div><img \/><em>AGENCIA EFE S.A.U. shall not be liable for any information contained in this message and assumes no responsibility towards third parties in relation to its contents, being expressly exempt from any liability that the author may have in relation to the information in question.<\/em><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Statement issued by the company (Announcement) Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon [&hellip;]<\/p>\n","protected":false},"author":198164071,"featured_media":48434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[125518],"tags":[],"class_list":["post-147181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pacvue Rolls Out Amazon DSP Management<\/title>\n<meta name=\"description\" content=\"Businesses outside of North America can utilize Pacvue of full suite of campaign management tools to optimize their 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