{"id":148587,"date":"2025-02-11T18:23:02","date_gmt":"2025-02-11T17:23:02","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=148587"},"modified":"2025-02-11T18:50:30","modified_gmt":"2025-02-11T17:50:30","slug":"visa-unveils-innovative-solutions-for-latam-merchants","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/visa-unveils-innovative-solutions-for-latam-merchants\/","title":{"rendered":"Visa unveils innovative solutions for LatAm merchants"},"content":{"rendered":"

Mexico City, Feb 11 (EFE).- Visa<\/strong> has introduced a modular solutions platform<\/strong> designed to empower merchants, acquirers, and payment facilitators<\/strong> with cutting-edge tools to enhance the consumer experience<\/strong>. The platform was unveiled at the Visa Seller Summit LatAm 2025<\/strong> in Mexico City<\/strong>.<\/p>\n

Enhancing Digital Payments Across Latin America<\/strong><\/h3>\n

Leonardo J. Collado<\/strong>, the newly appointed head of Value-Added Services for Visa Latin America and the Caribbean<\/strong>,<\/a> highlighted in an interview with EFE<\/strong> how these solutions will help merchants optimize their operations<\/strong> in a region as diverse as Latin America<\/strong>.<\/p>\n

The Visa Seller Summit LatAm 2025<\/strong> serves as both a showcase for technological advancements and a forum for key players in the payment ecosystem<\/strong> to exchange insights on challenges and opportunities<\/strong> in the regional market.<\/p>\n

Collado underscored the importance of adapting solutions to local realities<\/strong>, emphasizing the need to “listen to the customer’s voice”<\/strong> to determine the best solutions and potential collaborations.<\/p>\n

\"Leonardo
Leonardo J. Collado, head of Value-Added Services (VAS) for Visa Latin America and the Caribbean, participates in the Visa Latin America Seller Summit Latam 2025 in Mexico City (Mexico). EFE\/ Jos\u00e9 M\u00e9ndez<\/figcaption><\/figure>\n

Visa: Tailoring Solutions for Market Needs<\/strong><\/h3>\n

Visa\u2019s approach prioritizes acceptance and financial inclusion<\/strong>, ensuring digital payments reach a broad customer base<\/strong>.<\/p>\n

“The most important thing is acceptance<\/strong>,” said Collado. “And acceptance means bringing digital payments, enabling financial inclusion<\/strong>, and extending that to the full spectrum of customers. We want to be the brand, or rather the network, where you want to be, where you can be, where Visa is the best way to pay and get paid<\/strong>.”<\/p>\n

During his presentation at the event, Collado introduced five key modules<\/strong> that make up Visa\u2019s payment ecosystem<\/strong>:<\/p>\n

    \n
  1. Payer Interaction<\/strong> \u2013 Enhancing the consumer’s digital payment experience.<\/li>\n
  2. Fraud Management<\/strong> \u2013 Implementing advanced security measures.<\/li>\n
  3. Credential Administration<\/strong> \u2013 Ensuring smooth card and payment processing.<\/li>\n
  4. Payment Processing<\/strong> \u2013 Enabling seamless transaction handling.<\/li>\n
  5. Post-Purchase Services<\/strong> \u2013 Addressing after-payment interactions and customer needs.<\/li>\n<\/ol>\n

    Impact on Merchants, Security, and Regional Adaptation<\/strong><\/h3>\n

    Latin America presents unique challenges<\/strong> due to its economic and technological diversity<\/strong>. However, Collado<\/strong> emphasized that success lies not just in technology, but in its effective implementation<\/strong> across different markets.<\/p>\n

    “Our acceptance platform<\/strong> is modular<\/strong>, like Lego pieces<\/strong>,” he explained. “You can take different services<\/strong>, build along the payment journey<\/strong>, and apply them where they are truly needed.”<\/p>\n

    Visa also places security<\/strong> at the forefront of its innovations, leveraging artificial intelligence models<\/strong> to ensure safe transactions<\/strong>.<\/p>\n

    “We are obsessed with security<\/strong> and use AI to bring customers the confidence<\/strong> that their transactions will be secure<\/strong>,” Collado stressed.<\/p>\n

    \"Leonardo
    Leonardo J. Collado, head of Value-Added Services (VAS) for Visa Latin America and the Caribbean, participates in the Visa Latin America Seller Summit Latam 2025 in Mexico City (Mexico). EFE\/ Jos\u00e9 M\u00e9ndez<\/figcaption><\/figure>\n

    Customer Success Stories at Visa Seller Summit LatAm 2025<\/strong><\/h3>\n

    Collado concluded by highlighting that the Visa Seller Summit LatAm 2025<\/strong> will feature real-world success stories<\/strong> from businesses that have already implemented Visa\u2019s services<\/strong>. These examples will offer valuable insights into how Visa\u2019s modular solutions<\/strong> are benefiting merchants<\/strong> and consumers<\/strong> across the region.<\/p>\n