{"id":156258,"date":"2025-03-29T10:54:25","date_gmt":"2025-03-29T09:54:25","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=156258"},"modified":"2025-03-29T11:14:10","modified_gmt":"2025-03-29T10:14:10","slug":"kazakhstan-revives-and-refreshes-its-traditional-dress","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/","title":{"rendered":"Kazakhstan revives traditional dress with a modern twist"},"content":{"rendered":"<p class=\"\" data-start=\"693\" data-end=\"985\"><strong data-start=\"693\" data-end=\"719\">Astana, Mar 29 (EFE).\u2014<\/strong> Kazakhs\u2014<strong data-start=\"728\" data-end=\"824\">especially the younger generation\u2014are showing renewed interest in their traditional clothing<\/strong>, which they are adapting to modern times. This growing trend was clearly on display during a dance held in Astana to celebrate <a href=\"https:\/\/astanatimes.com\/2023\/03\/kazakhstan-%D1%81elebrates-nauryz-and-three-days-of-festivities\/\"><strong data-start=\"952\" data-end=\"962\">Nowruz<\/strong><\/a>, the Persian New Year.<\/p>\n<blockquote data-start=\"987\" data-end=\"1261\">\n<p class=\"\" data-start=\"989\" data-end=\"1261\">\u201cI\u2019m wearing a <em data-start=\"1004\" data-end=\"1012\">shapan<\/em>, which is a garment for both men and women. It\u2019s very comfortable, very beautiful, and lately, you can see young people returning to traditional clothing,\u201d said Beatriz Mu\u00f1oz Gonz\u00e1lez, cultural affairs officer at the Embassy of Spain in Kazakhstan.<\/p>\n<\/blockquote>\n<p class=\"\" data-start=\"1263\" data-end=\"1556\">She was among those who joined in the Nowruz celebration, where <strong data-start=\"1327\" data-end=\"1439\">elegant tunics, shapans (Kazakhstan\u2019s national coat), and traditional accessories adorned with ethnic motifs<\/strong> were prominently featured. Designers are increasingly weaving these cultural elements into their latest collections.<\/p>\n<div class=\"media-content-video\" style=\"margin-bottom: 20px;\"><\/div>\n<figure style=\"width: 1120px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"attachment-rss-efe-singlepost-thumb\" src=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe7aef3f4f476a3ae4001c07909b1370c34e29e40cw-1120x747.jpg\" alt=\"Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova \" width=\"1120\" height=\"747\" data-description=\"Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova \" data-image-title=\"Imagen-Kazakhstan revives and refreshes its traditional dress\" data-attachment-id=\"156260\" data-permalink=\"https:\/\/efecomunica.efe.com\/?attachment_id=156260#main\" data-orig-file=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe7aef3f4f476a3ae4001c07909b1370c34e29e40cw.jpg\" data-orig-size=\"1920,1280\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;EFE&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern timesu0097a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova&quot;,&quot;created_timestamp&quot;:&quot;1743172838&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Kazakhstan revives and refreshes its traditional dress&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-description=\"&lt;p&gt;Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova&lt;\/p&gt; \" data-image-caption=\"&lt;p&gt;Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova&lt;\/p&gt; \" data-medium-file=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe7aef3f4f476a3ae4001c07909b1370c34e29e40cw-300x200.jpg\" data-large-file=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe7aef3f4f476a3ae4001c07909b1370c34e29e40cw-1024x683.jpg\" \/><figcaption class=\"wp-caption-text\">Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova<\/figcaption><\/figure>\n<h3 data-start=\"1563\" data-end=\"1607\"><strong data-start=\"1563\" data-end=\"1607\">Kazakh Youth Embrace Heritage with Style<\/strong><\/h3>\n<p class=\"\" data-start=\"1609\" data-end=\"1807\">Mu\u00f1oz noted that today\u2019s youth \u201c<strong data-start=\"1641\" data-end=\"1722\">not only wear these garments like before, but also in a more contemporary way<\/strong>,\u201d adding that she bought her own <em data-start=\"1756\" data-end=\"1764\">shapan<\/em> from a well-known Kazakh fashion designer.<\/p>\n<p class=\"\" data-start=\"1809\" data-end=\"2015\">Aliya Aizakhmetova, a young woman from the capital, echoed that sentiment. She told EFE she enjoys wearing <strong data-start=\"1916\" data-end=\"1965\">traditional clothing without fear of ridicule<\/strong>, something she said was common three decades ago.<\/p>\n<h3 data-start=\"2022\" data-end=\"2062\"><strong data-start=\"2022\" data-end=\"2062\">A Post-Independence Cultural Revival<\/strong><\/h3>\n<p class=\"\" data-start=\"2064\" data-end=\"2290\">In the 30 years since Kazakhstan\u2019s independence from the Soviet Union, <strong data-start=\"2135\" data-end=\"2190\">interest in national history and culture has surged<\/strong>. Fashion experts attribute this trend to a growing national identity and pride on the global stage.<\/p>\n<p class=\"\" data-start=\"2292\" data-end=\"2612\">Local brands are responding with <strong data-start=\"2325\" data-end=\"2362\">high-quality traditional garments<\/strong> and accessories. Many young people mix these items with jeans or white shirts, creating a <strong data-start=\"2453\" data-end=\"2491\">fusion of ethnic and modern styles<\/strong>. Silver ornaments, like bracelets and rings, add cultural flair, while embroidered belts accentuate dresses and jackets.<\/p>\n<figure style=\"width: 1120px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"attachment-rss-efe-singlepost-thumb\" src=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe24a064ecfeaafa4cd8a41384a0fd35004c947699w-1120x840.jpg\" alt=\"Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova \" width=\"1120\" height=\"840\" data-description=\"Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova \" data-image-title=\"Imagen-Kazakhstan revives and refreshes its traditional dress\" data-attachment-id=\"156262\" data-permalink=\"https:\/\/efecomunica.efe.com\/?attachment_id=156262#main\" data-orig-file=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe24a064ecfeaafa4cd8a41384a0fd35004c947699w.jpg\" data-orig-size=\"1920,1440\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;EFE&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern timesu0097a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova&quot;,&quot;created_timestamp&quot;:&quot;1743172838&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Kazakhstan revives and refreshes its traditional dress&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-description=\"&lt;p&gt;Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova&lt;\/p&gt; \" data-image-caption=\"&lt;p&gt;Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova&lt;\/p&gt; \" data-medium-file=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe24a064ecfeaafa4cd8a41384a0fd35004c947699w-300x225.jpg\" data-large-file=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe24a064ecfeaafa4cd8a41384a0fd35004c947699w-1024x768.jpg\" \/><figcaption class=\"wp-caption-text\">Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. EFE\/Kulpash Konyrova<\/figcaption><\/figure>\n<h3 data-start=\"2619\" data-end=\"2668\"><strong data-start=\"2619\" data-end=\"2668\">Government Encouragement of National Identity<\/strong><\/h3>\n<p class=\"\" data-start=\"2670\" data-end=\"2918\">Kazakh President <strong data-start=\"2687\" data-end=\"2712\">Kassym-Jomart Tokayev<\/strong> has supported this revival. In a recent speech, he called on citizens to <strong data-start=\"2786\" data-end=\"2827\">wear traditional clothing more widely<\/strong>, noting its increasing presence in schools, public institutions, and even major companies.<\/p>\n<blockquote data-start=\"2920\" data-end=\"3179\">\n<p class=\"\" data-start=\"2922\" data-end=\"3179\">\u201cTraditional dress is gradually becoming an everyday phenomenon. It\u2019s a very good trend. It\u2019s better to wear traditional clothing than black garments that cover the face. Our national dress underscores ethnic identity, so it must be promoted,\u201d Tokayev said.<\/p>\n<\/blockquote>\n<h3><strong data-start=\"3186\" data-end=\"3233\">From Fashion Statement to Cultural Movement<\/strong><\/h3>\n<p class=\"\" data-start=\"3235\" data-end=\"3460\">What once may have seemed like a passing fashion trend is now becoming <strong data-start=\"3306\" data-end=\"3339\">a conscious cultural movement<\/strong>. Kazakh national garments and ornaments are <strong data-start=\"3384\" data-end=\"3459\">not only preserving heritage but also redefining modern Kazakh identity<\/strong>.<\/p>\n<blockquote data-start=\"3462\" data-end=\"3561\">\n<p class=\"\" data-start=\"3464\" data-end=\"3561\">As Kazakhstan strides into the future, its youth are looking to the past\u2014wearing it with pride.<\/p>\n<\/blockquote>\n<p>EFE<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-156258-1\" width=\"640\" height=\"360\" poster=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe009b1ff2-6c5f-4cb1-bd53-93c62e608782.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe009b1ff2-6c5f-4cb1-bd53-93c62e608782-hd-web.mp4?_=1\" \/><a href=\"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe009b1ff2-6c5f-4cb1-bd53-93c62e608782-hd-web.mp4\">https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efe009b1ff2-6c5f-4cb1-bd53-93c62e608782-hd-web.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Astana, Mar 29 (EFE).\u2014 Kazakhs\u2014especially the younger generation\u2014are showing renewed interest in their traditional clothing, which they are adapting to modern times. This growing trend was clearly on display during [&hellip;]<\/p>\n","protected":false},"author":198164071,"featured_media":156259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123769,123785],"tags":[],"class_list":["post-156258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kazakhstan revives traditional dress with a modern twist - EFE Comunica<\/title>\n<meta name=\"description\" content=\"Young Kazakhs are embracing traditional clothing like the shapan with modern flair, highlighting a cultural revival rooted in national identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kazakhstan revives traditional dress with a modern twist - EFE Comunica","description":"Young Kazakhs are embracing traditional clothing like the shapan with modern flair, highlighting a cultural revival rooted in national identity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/#article","isPartOf":{"@id":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/"},"author":{"name":"EFE","@id":"https:\/\/efecomunica.efe.com\/#\/schema\/person\/38c335f1ce4cd42430576ef5499343b8"},"headline":"Kazakhstan revives traditional dress with a modern twist","datePublished":"2025-03-29T09:54:25+00:00","dateModified":"2025-03-29T10:14:10+00:00","mainEntityOfPage":{"@id":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/"},"wordCount":549,"publisher":{"@id":"https:\/\/efecomunica.efe.com\/#organization"},"image":{"@id":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/#primaryimage"},"thumbnailUrl":"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efecdd91058f40348cc71217d92e8ef25a42d457d6ew.jpg","articleSection":["Culture","Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/","url":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/","name":"Kazakhstan revives traditional dress with a modern twist - EFE Comunica","isPartOf":{"@id":"https:\/\/efecomunica.efe.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/#primaryimage"},"image":{"@id":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/#primaryimage"},"thumbnailUrl":"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efecdd91058f40348cc71217d92e8ef25a42d457d6ew.jpg","datePublished":"2025-03-29T09:54:25+00:00","dateModified":"2025-03-29T10:14:10+00:00","description":"Young Kazakhs are embracing traditional clothing like the shapan with modern flair, highlighting a cultural revival rooted in national identity.","breadcrumb":{"@id":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/efecomunica.efe.com\/en\/kazakhstan-revives-and-refreshes-its-traditional-dress\/#primaryimage","url":"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efecdd91058f40348cc71217d92e8ef25a42d457d6ew.jpg","contentUrl":"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2025\/03\/rss-efecdd91058f40348cc71217d92e8ef25a42d457d6ew.jpg","width":1920,"height":1280,"caption":"Kazakhs, especially young people, are showing increasing interest in their traditional clothing, which they are adapting to modern times\u2014a trend clearly visible during the Nowruz celebration, the Persian New Year. 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