{"id":184676,"date":"2025-09-24T19:42:16","date_gmt":"2025-09-24T17:42:16","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=184676"},"modified":"2025-09-24T20:01:14","modified_gmt":"2025-09-24T18:01:14","slug":"latin-americans-fuel-brazils-record-tourism-boom","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/latin-americans-fuel-brazils-record-tourism-boom\/","title":{"rendered":"Latin Americans fuel Brazil\u2019s record tourism boom"},"content":{"rendered":"

S\u00e3o Paulo, Sep 24 (EFE)<\/strong> \u2013 Brazil is breaking tourism records this year, fueled largely by a 66% surge in Latin American arrivals<\/strong>, which are reshaping the country\u2019s international travel market.<\/p>\n

Between January and June, 3.8 million Latin Americans<\/strong> visited Brazil, up from 2.3 million during the same period in 2024, according to official data. By June, Brazil had welcomed 5.3 million foreign tourists overall<\/strong>, a 48.2% increase<\/strong>, underscoring the region\u2019s importance.<\/p>\n

Argentina led the way with 2.3 million visitors<\/strong>, followed by nearly 443,000 Chileans<\/strong>. Embratur, Brazil\u2019s tourism promotion agency, called it the country\u2019s largest half-year growth since 2019<\/strong>, confirming Brazil as a \u201cpriority destination among its neighbors.\u201d<\/p>\n

\"File
File photo dated March 29, 2023, showing people watching the Monjolo waterfall near Santo Aleixo, in Rio de Janeiro, Brazil. EFE\/Andr\u00e9 Coelho \/FILE<\/figcaption><\/figure>\n

Central America and Caribbean arrivals rising<\/h2>\n

Travelers from Central America and the Caribbean<\/strong> also contributed to the boom, with arrivals climbing 43%<\/strong>, driven by Costa Rica, the Dominican Republic, and Panama.<\/p>\n

Mexico added 53,128 tourists<\/strong>, a 17% year-over-year increase<\/strong>, further diversifying Brazil\u2019s visitor base.<\/p>\n

Gateways and top destinations<\/h2>\n

The southern states of Paran\u00e1<\/strong> and Santa Catarina<\/strong>, along with S\u00e3o Paulo<\/strong> and Rio de Janeiro<\/strong>, remain the main entry points for international travelers.<\/p>\n

Embratur is also promoting destinations beyond the big hubs, including:<\/p>\n

    \n
  • \n

    Muro Alto<\/strong> in Pernambuco<\/p>\n<\/li>\n

  • \n

    Praia do Forte<\/strong> in Bahia<\/p>\n<\/li>\n

  • \n

    B\u00fazios<\/strong> in Rio de Janeiro<\/p>\n<\/li>\n

  • \n

    Florian\u00f3polis<\/strong> and Gramado<\/strong> in the south<\/p>\n<\/li>\n<\/ul>\n

    These destinations highlight Brazil\u2019s mix of beaches, gastronomy, ecotourism, culture, and luxury experiences<\/strong>.<\/p>\n

    Expanding air connectivity<\/h2>\n

    Air links are another driver of growth. Brazil\u2019s flight network expanded 16% in 2025<\/strong>, after an 18% increase in 2024.<\/p>\n

    Currently, 20 airlines<\/strong> operate direct routes between 25 Latin American airports<\/strong> and 19 Brazilian cities<\/strong>.<\/p>\n

    For 2025, 24,288 direct flights<\/strong> are scheduled, offering 4.7 million seats<\/strong>, strengthening both tourism and business ties.<\/p>\n

    Regional cooperation<\/h2>\n

    Brazil is also advancing through strategic alliances<\/strong>:<\/p>\n

      \n
    • \n

      With Colombia<\/strong>, Embratur signed a memorandum of understanding with ProColombia<\/strong> to boost two-way tourism.<\/p>\n<\/li>\n

    • \n

      With Chile<\/strong>, a joint agenda links governments, airlines, and the private sector to expand routes.<\/p>\n<\/li>\n<\/ul>\n

      Co-branded campaigns, including metro promotions in Santiago<\/strong> with Latam Airlines, have raised Brazil\u2019s profile in key markets.<\/p>\n

      Showcasing Brazil abroad<\/h2>\n

      Another strategy is Brazil\u2019s strong presence at regional tourism events<\/strong>.<\/p>\n

        \n
      • \n

        At the 2025 ANATO Tourism Showcase<\/strong> in Colombia, Brazil was guest of honor.<\/p>\n<\/li>\n

      • \n

        At FIEXPO 2025<\/strong> in Costa Rica, Brazil promoted its MICE potential (meetings, incentives, conferences, and exhibitions).<\/p>\n<\/li>\n

      • \n

        At Remote Immersion 2025<\/strong> in Guatemala and the Emotions Travel Show 2025<\/strong> in Peru, Brazil was positioned as a leader in luxury, sustainability, and ecotourism<\/strong>.<\/p>\n<\/li>\n<\/ul>\n

        Brazil\u2019s record-breaking tourism growth confirms the country\u2019s position as a competitive, sustainable, and desirable destination<\/strong> in Latin America and beyond. EFE<\/p>\n

        This article was published with the support of Embratur.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

        S\u00e3o Paulo, Sep 24 (EFE) \u2013 Brazil is breaking tourism records this year, fueled largely by a 66% surge in Latin American arrivals, which are reshaping the country\u2019s international travel […]<\/p>\n","protected":false},"author":198164071,"featured_media":184677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[123786],"tags":[],"class_list":["post-184676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism"],"acf":[],"yoast_head":"\nLatin Americans fuel Brazil\u2019s record tourism boom - EFE Comunica<\/title>\n<meta name=\"description\" content=\"S\u00e3o Paulo, Sep 24 (EFE) \u2013 Brazil is breaking tourism records this year, fueled largely by a 66% surge in Latin American arrivals, which are reshaping the Brazil broke tourism records in 2025 with 3.8M Latin American visitors, a 66% surge. 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