Statement issued by the company (Announcement)<\/p>\n
Modelo<\/strong>\u00ae<\/sup>, the No. 1 beer brand in the U.S. by sales1<\/sup>, is expanding its portfolio with its first non-alcoholic offering: Modelo Chelada\u00ae<\/sup> Lim\u00f3n<\/strong> y Sal Non-Alcoholic<\/strong>. Launching in leading Modelo markets nationwide, the bold innovation delivers the authentic, vibrant flavor fans expect from Modelo Chelada \u2013 now in a non-alcoholic format that taps two powerful consumer trends: moderation and flavor.<\/p>\n \u201cPeople want choices without having to compromise, and Modelo Chelada Non\u2011Alcoholic does exactly that,\u201d said Logan Jensen<\/strong>, Vice President of Brand Marketing at Modelo. \u201cLim\u00f3n y Sal has been the fan favorite in our ready-to-drink Chelada lineup for six years running, so it was the obvious pick for our first non\u2011alcoholic release. It brings moderation and flavor together, with the authentic sabor that defines the Modelo Chelada product line.\u201d<\/p>\n As flavored and non-alcoholic beverages redefine the category, Modelo is leading with authenticity \u2013 bringing its bold, signature chelada flavors to a non-alcoholic format that meets modern tastes without sacrificing quality or character. Modelo Chelada has been the leading RTD Michelada<\/strong> for six straight calendar years and has experienced consistent year-over-year growth since its debut in 2013.2<\/sup> The new non-alcoholic offering builds on the brand\u2019s flavor dominance, giving consumers the taste they know and love \u2013 now in a new format.<\/p>\n The launch underscores the brand\u2019s commitment to innovation and authenticity while meeting the changing desires of its core consumers. As mindful drinking grows, 14.2 million households are now engaged in the non-alcoholic category3<\/sup>. Within cheladas, the low and non-alcoholic segment is forecasted to expand 50% over the next 24 months, signaling strong demand for flavorful non-alcoholic options2<\/sup>.<\/p>\n This innovation complements Constellation Brands<\/strong> Inc.\u2019s broader moderation-focused portfolio. Alongside Corona Extra Non-Alcoholic, Modelo Chelada Lim\u00f3n y Sal Non-Alcoholic expands the company\u2019s non-alcoholic presence nationwide. Constellation Brands also offers a range of formats aligned to mindful consumption, including the small-format Modelito and Coronita 7oz SKUs available at retailers across the country.<\/p>\n The new Modelo Chelada Lim\u00f3n y Sal Non-Alcoholic delivers the same flavor profile of its original counterpart, featuring the refreshingly simple flavors of lime and salt, with the taste of the brand\u2019s authentic Mexican beer. With just 60 calories per 12 oz. can, the new, non-alcoholic version is a fresh twist on a classic. The new offering is now available in leading Modelo markets nationwide\u2014including Illinois, New York, Texas, Florida, and California\u2014in 12 oz 6-packs, line-priced with Corona Non-Alcoholic.<\/p>\n For more information, visit ModeloUSA.com.<\/p>\n Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to those with the Fighting Spirit ever since, including Modelo Especial\u00ae<\/sup>, Modelo Negra\u00ae<\/sup>, Modelo Oro, and a flavorful lineup of Modelo Cheladas and Modelo Spiked Aguas Frescas.<\/p>\n Modelo Especial is a golden, full-flavored pilsner-style lager with a clean, crisp finish and is the #1 beer in the U.S. in dollar sales. The Casa Modelo brand family is exclusively brewed in Mexico and imported and marketed for the U.S. by Constellation Brands.<\/p>\n 1<\/sup> Circana $ Sales L52 week ending 11-30-25 Photos accompanying this announcement are available at AGENCIA EFE S.A.U.,S.M.E. shall not be liable for any information contained in this message and assumes no responsibility towards third parties in relation to its contents, being expressly exempt from any liability that the author may have in relation to the information in question. Agencia EFE reserves the right to distribute the press release on the news wire, or to publish it on EFE Comunica.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Statement issued by the company (Announcement) Modelo launches new Chelada\u00ae Lim\u00f3n y Sal Non-Alcoholic \u2013 bold and zesty flavor meets moderation just in time for Dry (and Damp) January Modelo\u00ae, […]<\/p>\n","protected":false},"author":198164071,"featured_media":48434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[125518],"tags":[],"class_list":["post-203532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire-en"],"acf":[],"yoast_head":"\nAbout Modelo<\/h2>\n
\n2<\/sup> IRI, Total\u00a0Chelada\u00a0Category, MULO+C, Dollar Sales, L52W ending 2.2.25
\n3<\/sup> Motivebase Analysis \u2013 Chelada Behaviors, October 2024<\/p>\nContact:<\/strong>\r\nConstellation Brands\r\nAlexis Tedesco\r\nalexis.tedesco@cbrands.com<\/pre>\n
\nhttps:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/79b4b677-035e-4084-b880-5baee9c5c85f<\/a>
\nhttps:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/9588d262-fe9a-4778-b681-46d9f51e9165<\/a>
\nhttps:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/5564f296-1921-4de9-bfd2-c448a126af06<\/a>
\nhttps:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/a6222cdd-821e-41b4-915a-04b4cda6d033<\/a><\/p>\n