{"id":207442,"date":"2026-02-04T10:02:50","date_gmt":"2026-02-04T09:02:50","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=207442"},"modified":"2026-02-04T10:34:04","modified_gmt":"2026-02-04T09:34:04","slug":"betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering\/","title":{"rendered":"Betfred deepens technology partnership with Sportradar to ensure a long-term and sustainable retail betting offering"},"content":{"rendered":"<p>Statement issued by the company (Announcement)<\/p>\n<div>\n<p>Betfred has extended and expanded its longstanding agreement with Sportradar (NASDAQ: SRAD). As part of the agreement, Sportradar will upgrade the retail platform technology underpinning the operations of Betfred\u2019s 1,300 retail outlets nationwide, ensuring a sustainable and engaging betting offering is available on the UK high street.<\/p>\n<p>The additional multi-year scope of work further strengthens a partnership built over the past decade. Sportradar\u2019s future ready retail platform enables faster operations and effective risk control. The technology allows Betfred to handle intense data loads around big sporting moments and scale in real-time as bets are placed, ensuring bettors can engage with their sports and place a wager regardless of an event\u2019s popularity.<\/p>\n<p>Under the terms of the agreement, Sportradar will oversee continuous improvements to the Betfred retail platform to ensure ongoing operational excellence and adherence to local regulation and compliance. Furthermore, the technical framework allows Betfred to integrate a multitude of Sportradar\u2019s next generation products and services to deliver a contemporary in-shop experience.<\/p>\n<p>Duncan McDonald, Head of Corporate and Retail Support, Betfred said: \u201cThis agreement re-affirms our joint commitment to one another, to develop new products and features that enhance our customer offerings. It future proofs our retail business and secures our partnership with Betfred\u2019s in house technology team and Sportradar for years to come.\u201d<\/p>\n<p>Paolo Personeni, EVP, Managed Betting Services, Sportradar said: \u201cIn today\u2019s hyper-competitive marketplace Sportradar is well positioned to help Betfred achieve its long-term growth objectives. With high street operations closely watched, the technological capabilities powering the Sportradar Retail Platform will allow Betfred to deliver a sustainable and long-term retail offering that engages today\u2019s demanding sports bettors.\u201d<\/p>\n<h2>About Sportradar<\/h2>\n<p>Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the Company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA and WNBA, NHL, MLB, MLS, PGA TOUR, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, Sportradar covers more than a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved. For more information about Sportradar, please visit <a href=\"http:\/\/www.sportradar.com\" rel=\"nofollow\">http:\/\/www.sportradar.com<\/a><\/p>\n<pre><strong>Contact<\/strong>\r\n<strong>Media<\/strong>\r\nSandra Lee Sandra.lee@sportradar.com\r\n\r\n<strong>Investors<\/strong>\r\nJim Bombassei j.bombassei@sportradar.com<\/pre>\n<p><img \/><em>AGENCIA EFE S.A.U.,S.M.E. shall not be liable for any information contained in this message and assumes no responsibility towards third parties in relation to its contents, being expressly exempt from any liability that the author may have in relation to the information in question. Agencia EFE reserves the right to distribute the press release on the news wire, or to publish it on EFE Comunica.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Statement issued by the company (Announcement) Betfred has extended and expanded its longstanding agreement with Sportradar (NASDAQ: SRAD). As part of the agreement, Sportradar will upgrade the retail platform technology [&hellip;]<\/p>\n","protected":false},"author":198164071,"featured_media":48434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[125518],"tags":[],"class_list":["post-207442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betfred deepens technology partnership with Sportradar to ensure a long-term and sustainable retail betting offering - EFE Comunica<\/title>\n<meta name=\"description\" content=\"Statement issued by the company (Announcement) Betfred has extended and expanded its longstanding agreement with Sportradar (NASDAQ: SRAD). 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As part of the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/efecomunica.efe.com\/en\/betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/efecomunica.efe.com\/en\/betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering\/#article","isPartOf":{"@id":"https:\/\/efecomunica.efe.com\/en\/betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering\/"},"author":{"name":"EFE","@id":"https:\/\/efecomunica.efe.com\/#\/schema\/person\/38c335f1ce4cd42430576ef5499343b8"},"headline":"Betfred deepens technology partnership with Sportradar to ensure a long-term and sustainable retail betting offering","datePublished":"2026-02-04T09:02:50+00:00","dateModified":"2026-02-04T09:34:04+00:00","mainEntityOfPage":{"@id":"https:\/\/efecomunica.efe.com\/en\/betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering\/"},"wordCount":504,"publisher":{"@id":"https:\/\/efecomunica.efe.com\/#organization"},"image":{"@id":"https:\/\/efecomunica.efe.com\/en\/betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering\/#primaryimage"},"thumbnailUrl":"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2022\/10\/Notified-GlobeNewswire-Color-Large-1.jpg","articleSection":["Globenewswire"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/efecomunica.efe.com\/en\/betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering\/","url":"https:\/\/efecomunica.efe.com\/en\/betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering\/","name":"Betfred deepens technology partnership with Sportradar to ensure a long-term and sustainable retail betting offering - EFE Comunica","isPartOf":{"@id":"https:\/\/efecomunica.efe.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/efecomunica.efe.com\/en\/betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering\/#primaryimage"},"image":{"@id":"https:\/\/efecomunica.efe.com\/en\/betfred-deepens-technology-partnership-with-sportradar-to-ensure-a-long-term-and-sustainable-retail-betting-offering\/#primaryimage"},"thumbnailUrl":"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2022\/10\/Notified-GlobeNewswire-Color-Large-1.jpg","datePublished":"2026-02-04T09:02:50+00:00","dateModified":"2026-02-04T09:34:04+00:00","description":"Statement issued by the company (Announcement) Betfred has extended and expanded its longstanding agreement with Sportradar (NASDAQ: SRAD). 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