Global Community Invited to Share Their Favorite Pok\u00e9mon by Creating #Pokemon30 Snapshot in Pok\u00e9mon GO<\/em><\/p>\n Action-Packed Anniversary Year Awaits Fans, Including \u2018Day Out\u2019 and \u2018Night Out\u2019 Experiences and More<\/em><\/p>\n The Pok\u00e9mon Company International unveiled a massive yearlong campaign \u2014 titled \u201cWhat\u2019s Your Favorite?\u201d \u2014 celebrating 30 years of the iconic Pok\u00e9mon brand by calling on fans around the world to share their favorite Pok\u00e9mon. The campaign kicked off during Super Bowl LX, where a new commercial introducing \u201cWhat\u2019s Your Favorite?\u201d aired. The video can be viewed on the official Pok\u00e9mon YouTube channel<\/a>.<\/p>\n As seen in the Super Bowl spot, The Pok\u00e9mon Company International enlisted support from fellow fans of Pok\u00e9mon \u2014 including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko \u2014 each championing their favorite Pok\u00e9mon while showcasing the diversity of the global Pok\u00e9mon community and the brand\u2019s enduring impact on pop culture and entertainment.<\/p>\n The \u2018What\u2019s Your Favorite?\u2019 campaign embodies Pok\u00e9mon\u2019s overarching mission of bringing people together through a shared love of Pok\u00e9mon. Since the franchise debuted 30 years ago, Trainers have often asked each other, \u2018What\u2019s Your Favorite?\u2019 \u2014 it\u2019s a question that sparks passionate discussion and reminds fans that no matter who they are, there is a Pok\u00e9mon for them,\u201d said Kenji Okubo, president at The Pok\u00e9mon Company International. \u201cAs we gear up for a year packed full of fan-focused celebrations, we thank Trainers around the world for being part of our diverse, global and multigenerational community, and we can\u2019t wait to surprise and delight them with more offerings and experiences in the coming months.\u201d<\/p>\n Fans worldwide can join the \u201cWhat\u2019s Your Favorite?\u201d festivities by sharing their own favorite Pok\u00e9mon with a new camera feature through the mobile game sensation Pok\u00e9mon GO, which celebrates its 10th anniversary this year.1<\/sup><\/p>\n Fans can choose their favorite Pok\u00e9mon to feature in their photos and follow #Pokemon30 online to see fellow Trainers\u2019 favorites. More information on the \u201cWhat\u2019s Your Favorite?\u201d snapshot feature can be found at Pokemon.com\/30<\/a>.<\/p>\n As part of the \u201cWhat\u2019s Your Favorite?\u201d campaign, Trainers will be able to enjoy various fan-focused experiences that encourage the larger community to come together in real life.<\/p>\n Throughout the year, The Pok\u00e9mon Company International will host various events, including \u201cDay Out\u201d and \u201cNight Out\u201d experiences specially designed to give fans of all ages the ability to connect with fellow Trainers in interactive and immersive ways. Day Out events will feature family-friendly activities and programming, and Night Out events will have fun surprises in store for longtime fans who grew up with Pok\u00e9mon. More details on both Day Out and Night Out will be announced in the future.<\/p>\n For more information about the \u201cWhat\u2019s Your Favorite?\u201d campaign, please visit Pokemon.com\/30<\/a> and stay tuned to the official Pok\u00e9mon social media channels for updates.<\/p>\n The Pok\u00e9mon Company International, a subsidiary of The Pok\u00e9mon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pok\u00e9mon Trading Card Game, the animated TV series, home entertainment and the official Pok\u00e9mon website. Pok\u00e9mon was launched in Japan in 1996 and today is one of the most popular children\u2019s entertainment properties in the world. For more information, please visit www.pokemon.com<\/a>.<\/p>\n _________________________________ A video accompanying this announcement is available at: Photos accompanying this announcement are available at: https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/37a7c43d-70d8-4f9b-a25a-61696b73b092<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0ef859a7-16fc-42be-8f4d-8f458226eb33<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/2e0e7318-9605-4514-907f-ef6743fdfe8e<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/19212b93-cb60-4ab8-ae6c-26256ee981f4<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/da9855e7-ba80-4368-9654-e22f1dfe7f5b<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/62d5bccf-adc9-46a0-a096-660406f4ca8e<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0ddcff48-31df-4d1d-90be-169b369f535e<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/dc240327-e282-4099-8242-69278cd902f3<\/a><\/p>\n\u201cWhat\u2019s Your Favorite?\u201d Fan Photo Creations<\/h2>\n
Global Day Out and Night Out Events<\/h2>\n
About Pok\u00e9mon\u202f<\/strong><\/h2>\n
\n1<\/sup> Requires the Pok\u00e9mon GO app. No Pok\u00e9mon GO account\/login required to generate a #Pokemon30 snapshot. Pok\u00e9mon GO Terms of Service and Privacy Policy apply. Please be aware of your surroundings while using your device.<\/p>\nMedia contact:<\/strong>\r\npokemon@litzkypr.com<\/pre>\n
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