{"id":212497,"date":"2026-03-09T15:02:39","date_gmt":"2026-03-09T14:02:39","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=212497"},"modified":"2026-03-09T16:35:13","modified_gmt":"2026-03-09T15:35:13","slug":"scenic-group-announces-the-next-phase-of-fleet-growth-with-three-new-luxury-river-ships","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/scenic-group-announces-the-next-phase-of-fleet-growth-with-three-new-luxury-river-ships\/","title":{"rendered":"Scenic Group announces the next phase of fleet growth with\u00a0three new luxury river ships"},"content":{"rendered":"<p>Statement issued by the company (Announcement)<\/p>\n<div>\n<p><em>Scenic Group has announced another significant fleet expansion, with three new luxury river ships to join its award-winning portfolio. This includes one new Emerald Star-Ship and tw<\/em><em>o ultra-luxury\u00a0Scenic\u00a0Space-Ships, ex<\/em><em>tending their presence across Europe and Asia in 2027 and 2028.<\/em><\/p>\n<p>The announcement comes as 2026 marks Scenic Group\u2019s 40 years of Innovation, a milestone that underscores the company\u2019s ongoing leadership and vision, within the global luxury river and yacht cruising industry.<\/p>\n<p>Glen Moroney, Chairman &amp; Founder, Scenic Group, said: \u201cOur commitment to an additional three new river ships for the Scenic and Emerald Cruises brands reflects our confidence in the strong demand for our unique approach to luxury cruising. With Scenic Ikon in build for delivery in 2028 and five Emerald Cruises yachts and river ships already confirmed, this announcement marks the next phase of our strategic fleet growth. By bringing the design and construction of these new river ships under the expertise of our team at MKM Yachts, we can apply the same exacting standards, innovation and design principles that have underpinned Scenic Group\u2019s success for the past 40 years.\u201d<\/p>\n<h3>Emerald Nova \u2013 launching June 2027 on the Douro River<\/h3>\n<p>Purpose-built for the Douro River,\u00a0<em>Emerald Nova<\/em>\u00a0will join\u00a0<em>Emerald Radiance<\/em>\u00a0in Portugal, introducing a longer itinerary that delves deeper into the region.\u00a0<em>Emerald Nova<\/em>\u00a0will\u00a0operate\u00a0two itineraries giving guests more choice and flexibility to experience Portugal.<\/p>\n<p>The\u00a0<em>11-day Douro Highlights: Porto, Salamanca &amp; the Wine Valley<\/em>\u00a0cruise will explore vibrant cities and vineyard landscapes, complemented by active options such as guided hikes and kayaking.<\/p>\n<h3>Scenic Aria \u2013 launching September 2027 on the Douro River<\/h3>\n<p>The ultra-luxury\u00a0<em>Scenic Aria<\/em>\u00a0will join\u00a0<em>Scenic Azure<\/em>\u00a0in Portugal,\u00a0operating\u00a0both signature itineraries, the\u00a0<em>11-Day<\/em>\u00a0<em>Unforgettable Douro<\/em>\u00a0and\u00a0<em>8-Day<\/em>\u00a0<em>Delightful Douro.<\/em>\u00a0Guests will enjoy more opportunities to experience the captivating Douro River and the most all-inclusive cruises in Europe.<\/p>\n<h3>Scenic Spirit II &#8211; Launching early 2028 on the Mekong River<\/h3>\n<p>Following a period of significant demand growth, Scenic will be expanding its fleet on the Mekong River, flowing through Vietnam and Cambodia.<em>\u00a0Scenic Spirit II<\/em>\u00a0will offer even more opportunities for guests to discover the cultural riches, serene landscapes, and authentic life of Southeast Asia.<\/p>\n<p>This announcement builds on Scenic Group\u2019s previously confirmed new ships, including <em>Emerald Astra<\/em>, launching in May 2026 on the Rhine, Main and Danube, and\u00a0<em>Emerald Lumi<\/em>, debuting on France\u2019s Seine River in 2027.<\/p>\n<p>Combined with the launch of new luxury yachts\u00a0<em>Emerald Kaia<\/em>\u00a0from April 2026,\u00a0<em>Emerald Raiya<\/em>\u00a0in 2027 and<em>\u00a0Emerald Xara<\/em>\u00a0in 2028, as well as\u00a0<em>Scenic Ikon<\/em>\u00a0in 2028, this commitment to build more new ships,\u00a0represents\u00a0Scenic Group\u2019s most significant fleet growth phase in\u00a0nearly a\u00a0decade.<\/p>\n<p><strong>IMAGES HERE &#8211; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Q1Iw7kBX2ag4OldplSSV1oJ9AoikHfXmiBq1ry-gVgLxLJdcyUTQSWZB3DWJjlwpP01kdu9FDdZA-sG6dRk0BZ3XkzdHlxs_IhFYZDxtWjntfsKWbEQwnuDg5JWGuXWuAx2BrnScGx0gLSYtSMloXPCdE2Q-zwSGv9nVrDDTDwPr8XFIKQ36e50Y2XziX_-kodMSblk_-thB1rL5DAQnlb604u8nuTAMb72-er3qpoJYEh_nAuwFd5NfjFV6bEfzjHiI1-yMGoK0j2N78SQdqrcrUpey7kH2tBPzmrvCrXwPNO57TE7Ly5OZjvb_2oWmoOjr4f3insYdPH5nZvFaQGYybY7OWWmCosqFin9QLcjHQgFIOxYaZIAU9Zi_Kn2FsE9PqsfQwRBrdjoZqrsMHQ==\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dropbox.com\/scl\/fo\/vr9khnmo4i0j1vjen2ybl\/AC66DbVNKRDYhZNej0ZK8fM?rlkey=08nr71t2cg1akmo897w4radnn&amp;e=2&amp;st=y0k2o82z&amp;dl=0<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Additionally,<\/p>\n<ul>\n<li>Scenic Aria and Emerald Nova are open for sale.<\/li>\n<li>Scenic Spirit II is available for pre-registration and will be open for sale once we announce the 2028-2029 Asia River Cruise deployment in the middle of this year.<\/li>\n<\/ul>\n<\/div>\n<h2><u>About Scenic Group<\/u><\/h2>\n<p>For 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its award-winning river cruises, intimate yacht experiences, and meticulously curated land journeys. With a portfolio of renowned brands \u2013 Scenic Luxury Cruises &amp; Tours, Emerald Cruises &amp; Tours, and Mayflower Cruises &amp; Tours \u2013 Scenic Group offers transformative experiences that provide unparalleled access to the world\u2019s most breathtaking destinations across all seven continents.<\/p>\n<p>Scenic Luxury Cruises &amp; Tours\u2019 ultra-luxury river cruises span Europe and Southeast Asia, offering truly all-inclusive, five-star journeys that elevate the art of travel. On the oceans, <em>Scenic Eclipse<\/em>, The World\u2019s First Discovery Yachts\u2122, are pioneers in expedition and discovery cruising \u2013 blending exploration and indulgence with state-of-the-art yachts that allow guests to explore remote polar regions and remote destinations across all seven continents, all while enjoying world-class dining, extensive wellness experiences and personalized service. Launching in 2028,\u00a0<em>Scenic Ikon<\/em> will join the Discovery Yacht fleet as a next-generation, ultra-luxury vessel designed for polar and warm-water exploration, offering elevated design, immersive experiences, and all-inclusive indulgence across 21 countries and 110 ports in its inaugural season.<\/p>\n<p>Celebrating a decade of excellence in 2024, Emerald Cruises &amp; Tours continues to expand its fleet of innovative ships on the world\u2019s rivers and luxury ocean yachts. <em>Emerald Azzurra<\/em>\u00a0and\u00a0<em>Emerald Sakara<\/em>\u00a0will be joined by\u00a0<em>Emerald Kaia<\/em>\u00a0in Spring 2026, further enhancing luxury yacht cruising with itineraries across the Mediterranean, Adriatic, Caribbean and Central America,\u00a0Seychelles\u00a0and Indian Ocean. Additionally,\u00a0<em>Emerald Astra<\/em>, debuting in Spring 2026 as the 10th Emerald\u00a0Star-Ship\u00a0in the river fleet, will elevate Emerald\u2019s renowned river cruising experience. Looking ahead to 2027, the 11th\u00a0Star-Ship,\u00a0<em>Emerald Lumi<\/em>, will mark the brand\u2019s first sailing on the Seine River, offering roundtrip cruises from Paris. The fleet will further grow with\u00a0<em>Emerald Raiya<\/em>\u00a0(2027) and\u00a0<em>Emerald Xara<\/em> (2028), offering new boutique superyacht itineraries in warm-water destinations.<\/p>\n<p>Scenic Group\u2019s commitment to innovation and exceeding expectations ensures that every journey \u2013 whether on river, ocean, or land \u2013 brings moments of wonder and creates memories that last a lifetime.<\/p>\n<p>For more information, to view available sailings, or to secure space on an upcoming journey, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=HZzQycs3klHcYkoEKB-_5_8Y9OZuUsQQwbe7VcIZl07y2hCRAXGbP6PHGzj_cYYOIBLoqc10P41B-CjCfNfbe1VH7iNxOzfzbv3Dk917-TjgC1c63cNq_8AuMQoxhO81RRrXHT0WNN4rW_e0TG2O3Fk-whW1m2cu8CCYvDoq-oJkmsANyMyllYjuHtJ7YF1lFQT6R_kC2zoezGVnbQgfsQZKJI4SCMTO2n7QRK1hazs=\" target=\"_blank\" rel=\"noopener\"><strong><u>www.scenicusa.com<\/u><\/strong><\/a>\u00a0or\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=q_Yn0tI9EpEIbx_kl_kQ617Zm3DAwTdzMf8ylSJfw6_l8e7etYWpMZAuAoIiNX6XNVK7D5j8GhzDwaWQ3Ro6NhPxgNgUnkNyPkwsFrLVzMcETZCdrpNTZ5UU4JtKBpv9V_JE5WFXkkuxmsUSXc2fThNoOroR5HWXbBGQbYht1BFxmpYfMbMug07u4R_jllhWm1Jo5rzH279JuVQNqsg2QgyqqGSeu032YeIIi8h-y-fpqX-mx43uuKj4RMSImxMI\" target=\"_blank\" rel=\"noopener\"><strong><u>www.emeraldcruises.com<\/u><\/strong><\/a>. Guests may also call Scenic at (844) 788-7985 or\u00a0 Emerald Cruises at (844) 428-8389 or connect with their preferred travel advisor. Hi-res assets may be requested with the contact below.<\/p>\n<pre><strong>MEDIA CONTACT:<\/strong>\u00a0\u00a0\u00a0\r\nAlexa\u00a0Lazerow\u00a0\u00a0\u00a0\r\nHead of Public Relations, US &amp; LATAM | Scenic Group\u00a0\u00a0\u00a0\r\n<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=f_BRYTXrf1RPshL23UJZZYed7hQniFAx9DOSMjeef3N6QDV48jLoXdXXvdl3B6mAcJNT2jDjVcMZ3ufHlPUXVYHx1rTEEtcY86H2zDpfxtE=\" target=\"_blank\" rel=\"noopener\"><u>Pr@scenicgroup.com<\/u><\/a><\/pre>\n<p>A chart accompanying this announcement is available at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Q1Iw7kBX2ag4OldplSSV1pa7rVfzaAx6DY74wLgG7u-LfDBWO4iAd9LOkvxLZJJ96Sq1h-YznlGHdc1FtmCL3BJqbs1oK6iNXRB7LSysdo-dB3SRCAoRm4rdhYuEzz4pRnrsDYWyWlDwGiJphSNJXEWEdgpGeFC3vDqeqy_YIQC0uRZvQWleM6Ph5qrfOJ09R8dMEpNXWsqnujUGECN1cDb71GNS_cDi3WJzMzV6BhRF9_8P4uu7KtJWuOqIyF1Oz0rp40-h0ch7Yq41YFOS0g==\" target=\"_blank\" rel=\"noopener\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/43c1b331-5c2c-4794-8134-5e5acb63e3c1<\/a><\/p>\n<p><img \/><em>AGENCIA EFE S.A.U.,S.M.E. shall not be liable for any information contained in this message and assumes no responsibility towards third parties in relation to its contents, being expressly exempt from any liability that the author may have in relation to the information in question. Agencia EFE reserves the right to distribute the press release on the news wire, or to publish it on EFE Comunica.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Statement issued by the company (Announcement) Scenic Group has announced another significant fleet expansion, with three new luxury river ships to join its award-winning portfolio. This includes one new Emerald [&hellip;]<\/p>\n","protected":false},"author":198164071,"featured_media":48434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[125518],"tags":[],"class_list":["post-212497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scenic Group announces the next phase of fleet growth<\/title>\n<meta name=\"description\" content=\"Scenic Group has announced another significant fleet expansion, with 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