{"id":216522,"date":"2026-03-27T23:09:40","date_gmt":"2026-03-27T22:09:40","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=216522"},"modified":"2026-03-27T23:19:17","modified_gmt":"2026-03-27T22:19:17","slug":"hispanics-spend-56-tv-time-streaming-usa-report-says","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/hispanics-spend-56-tv-time-streaming-usa-report-says\/","title":{"rendered":"Hispanics spend 56% of TV time on streaming in the US, report says"},"content":{"rendered":"

Miami, Mar 27 (EFE).- Streaming<\/strong> already accounts for 56% of the total time Hispanic audiences in the United States<\/strong> spend watching television, compared to 46% among the general population, according to the 2025 Diverse Intelligence Series: How Hispanic consumers influence the media landscape report by Nielsen, an audience measurement company.<\/p>\n

This trend<\/strong> reflects an accelerated shift in consumption habits, driven by the demographic and economic weight of the Latino community<\/strong> in the United States, where more than 63 million Hispanics reside, accounting for nearly 19% of the population.<\/p>\n

According to the Latino Donor Collaborative (LDC), this group has a purchasing power of $4.1 trillion<\/strong>, positioning it as one of the most relevant economies globally.<\/p>\n

Beyond language, this audience demands content that reflects their cultural identity and diversity.<\/p>\n

Specialized platforms gain ground<\/h2>\n

In this context, platforms focused on Spanish-language content<\/strong> are seeking to tap into this growing demand.<\/p>\n

FlixLatino<\/a>, for example, has expanded its catalog with new releases and an offering for Hispanic audiences in the United States.<\/p>\n

The platform has over 4,000 hours of Spanish-language content<\/strong>, including films, series, documentaries, and children\u2019s programming from Latin America and Europe<\/strong>.<\/p>\n

Its proposal differs from global services by offering a fully Spanish-language experience, with curation focused on cultural identity.<\/p>\n

\u201cWe look for stories that connect with our audience not only through language, but through what they represent,\u201d said Luis Guillermo Villanueva<\/strong>, an executive at SOMOS Next\/FlixLatino.<\/p>\n

Stories that connect with tradition<\/h2>\n

Among the highlighted content is \u201cS\u00fabete a mi Moto: La Historia de Menudo,\u201d<\/strong> a series that reconstructs the phenomenon of the iconic Puerto Rican boy band and explores themes such as early fame, media pressure, and Latino identity in the entertainment industry.<\/p>\n

Also worth noting is \u201cLas Furias,\u201d<\/strong> a thriller centered on family tensions and personal conflicts, where bonds, honor, and individual decisions reflect recognizable dynamics in Latin American cultural contexts.<\/p>\n

\u201cDetective Tour\u00e9\u201d<\/strong> is a crime story about a migrant in Europe, incorporating themes such as adaptation, identity, and the experience of being a foreigner, resonating with Latino audiences who undergo similar processes in the United States.<\/p>\n

FlixLatino is available on mobile devices, smart TVs, and platforms such as Roku and Apple TV<\/strong> with an affordable subscription model.<\/p>\n

The rise of Spanish-language streaming reflects a structural shift in the U.S. entertainment industry, where Hispanic audiences are no longer a niche but are consolidating as a key driver of growth. EFE<\/p>\n","protected":false},"excerpt":{"rendered":"

Miami, Mar 27 (EFE).- Streaming already accounts for 56% of the total time Hispanic audiences in the United States spend watching television, compared to 46% among the general population, according […]<\/p>\n","protected":false},"author":198164071,"featured_media":216523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[123781,123785],"tags":[],"class_list":["post-216522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-society","category-trends"],"acf":[],"yoast_head":"\nStreaming accounts for 56% of time Hispanics in US spend on TV<\/title>\n<meta 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