The Cerveza for F\u00fatbol celebrates the everyday spaces where fandom lives with new creative, talent partnerships, limited-edition gear, retail sweepstakes and its biggest f\u00fatbol media investment to date<\/em><\/p>\n Key News:<\/strong><\/p>\n When the world turns its attention to the beautiful game, the most passionate fans know the best seat in the house isn\u2019t always in the stadium. After activating around the sport for over 30 years, this summer, Modelo\u00ae<\/sup> reminds fans why it is the Cerveza for F\u00fatbol, with new advertising<\/a> that shows \u201cThe Best Seat in the House\u201d isn\u2019t defined by a location, but by being wherever your people, f\u00fatbol and Modelo come together. The fully integrated campaign will bring the magic of the sport closer to fans through limited-time packaging, a limited-edition capsule collection from Modelo and Kappa\u00ae<\/sup>, partnerships with top f\u00fatbol talent Edson \u00c1lvarez, Ra\u00fal Jim\u00e9nez, Diego Luna, David Ospina, and Raphinha, and a sweepstakes for a chance to win ultimate watch party gear to celebrate the fans who never quit on their teams.<\/p>\n \u201cFor 30 years, Modelo has been synonymous with f\u00fatbol, and fans agree \u2013 over 70% of fans associate Modelo more than any other beer brand with the beautiful game1<\/sup>. But this goes beyond marketing; it reflects our genuine appreciation for the sport and the communities that live and breathe it,” said Logan Jensen, Vice President of Brand Marketing at Modelo. “F\u00fatbol isn’t just experienced from a stadium seat. It’s woven into everyday life. This campaign celebrates that reality and rewards dedicated fans with closer access to the sport through exclusive gear and unforgettable experiences.\u201d<\/p>\n Modelo is partnering with five renowned players, Edson \u00c1lvarez, Ra\u00fal Jim\u00e9nez, Diego Luna, David Ospina, and Raphinha, who embody the resilience and pride that has cemented the brand\u2019s role within the sport as the Cerveza for F\u00fatbol. While fans are celebrating across the country from their own best seat in the house, the Modelo roster of players is revealing how their journeys from passionate fans to international stars began in the same living rooms, neighborhood bars and local pitches where supporters will gather this summer. Through intimate interviews<\/a>, each player shares where their love for the beautiful game first ignited and how the passion of f\u00fatbol fans, past and present, has shaped their careers.<\/p>\n ___________________________<\/p>\n 1<\/sup> Knit Custom Soccer Study. August 2025<\/p>\n \u201cEvery time I step onto the pitch, I think about where it all started, watching matches with my family, playing in the streets and feeling the energy of fans who lived every moment with us,\u201d said Raphinha. \u201cThat\u2019s the passion Modelo is celebrating with \u2018Best Seat in the House.\u2019 It\u2019s not just about being in the stadium; it\u2019s about the people, the traditions and the love for f\u00fatbol that follows you everywhere.\u201d<\/p>\n The interviews are available on the ModeloUSA YouTube channel HERE<\/a>.<\/p>\n The true passion of f\u00fatbol fandom is highlighted with a new \u201cBest Seat in the House\u201d TV commercials from Modelo, airing throughout the summer, as part of the brand\u2019s largest f\u00fatbol media investment to date. The brand will show up before, during and after the summer matches with a presence across all 104 Spanish-language matches, sponsoring every pre-game broadcast on Telemundo. Plus, Modelo is showing up off the pitch across various media partnerships, out-of-home, and refreshed social and digital content bringing the Cerveza for F\u00fatbol to fans across North America all summer long.<\/p>\n Fans can gear up for summer matches with a new, limited-edition capsule collection from Modelo and Kappa\u00ae<\/sup> that brings the brand\u2019s passion for the game to life through bold designs that are distinctly ownable to both partners. As the official gear of Modelo FC, this refreshed collection builds on last year\u2019s drop with updated f\u00fatbol kits, outerwear and accessories that will be unveiled soon. Additionally, Modelo teamed up with globally acclaimed designer Jon-Paul Wheatley<\/a> to create a custom ball celebrating Latino f\u00fatbol fandom. The unique design will be featured on the new LTO packaging of select 12-packs and 24-packs of Modelo Especial and Modelo Negra this summer and replicas of the limited-edition ball will be available for sale on ModeloUSA.com while supplies last.<\/p>\n To celebrate the fans who never quit on their teams, Modelo is releasing a suite of limited-time offerings and retail programs designed to turn every watch party into the best seat in the house. F\u00fatbol fans will see special \u201cCerveza for F\u00fatbol\u201d packaging on select 12- and 24-packs of Modelo Especial and Modelo Negra. Additionally, they can enter the Modelo F\u00fatbol Sweepstakes<\/a> by scanning QR codes at retail from April 1 through July 31 for a chance to win an upgraded watch party experience alongside Modelo FC gear.<\/p>\n Modelo is turning on-premise locations into the best seat in the house with f\u00fatbol-themed activities, including themed games, a Modelo Michelada cart, giveaways and more at participating bars, airports and hotels nationwide. Modelo is also deepening its role as the Cerveza for F\u00fatbol with a seven-figure professional US soccer investment, marking a 125% increase this season. The brand has become a Founding Partner of Miami Freedom Park and now serves as the Official Cerveza of Inter Miami CF and the Exclusive Import Beer of Atlanta United FC and LAFC, joining an extensive roster of US club partnerships.<\/p>\n Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to those with the Fighting Spirit ever since, including Modelo Especial\u00ae<\/sup>, Modelo Negra\u00ae<\/sup>, Modelo Oro and a flavorful lineup of Modelo Cheladas and Modelo Spiked Aguas Frescas.<\/p>\n Modelo Especial is a golden, full-flavored pilsner-style lager with a clean, crisp finish and is the #1 beer in the U.S. in dollar sales. The Casa Modelo brand family is exclusively brewed in Mexico and imported and marketed for the U.S. by Constellation Brands.<\/p>\n Photos accompanying this announcement are available at<\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/8bde6772-c046-4f6e-bcb1-64121502468e<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/f63f25eb-104b-4b39-a3d9-56a53cc9e349<\/a><\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/988369d8-8163-4b0d-91cd-192c18ed86dc<\/a><\/p>\n\n
Modelo and International F\u00fatbol Stars Celebrate F\u00fatbol Fandom by Exploring Their Own Journey from Fan to Pro<\/h2>\n
\u201cBest Seat in the House\u201d Creative and Modelo F\u00fatbol Media Investment<\/h2>\n
Modelo and Kappa\u00ae<\/sup> Limited-edition Capsule Collection and Custom Jon\u2011Paul Wheatley Ball<\/h2>\n
LTO Packaging and Retail Sweepstakes<\/h2>\n
Modelo Meets Fans Wherever They Watch Through On-Premise and MLS Sponsorships<\/h2>\n
About Modelo<\/h2>\n
Media Contact:<\/strong>\r\nStephanie McGuane\r\nstephanie.mcguane@cbrands.com<\/a><\/pre>\n