{"id":224341,"date":"2026-05-12T03:00:50","date_gmt":"2026-05-12T01:00:50","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=224341"},"modified":"2026-05-12T04:33:24","modified_gmt":"2026-05-12T02:33:24","slug":"all-accor-x-roland-garros-a-partnership-centered-on-experience","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/","title":{"rendered":"ALL ACCOR \u00d7 ROLAND-GARROS: A PARTNERSHIP CENTERED ON EXPERIENCE"},"content":{"rendered":"<div>\n<p>Statement issued by the company (Announcement)<\/p>\n<p>Ever dreamed of sleeping in a suite inspired by the legendary clay\u00a0court? Or being pampered with VIP access to Roland-Garros?\u00a0Perhaps even feeling the thrill of watching the live broadcast\u00a0of the final from the other side of the world? These are just\u00a0some of the exclusive experiences offered by ALL Accor &#8211; the\u00a0booking platform and loyalty programme of the Accor Group &#8211;\u00a0to celebrate Roland-Garros, from May 18th to June 7th.<\/p>\n<h2><strong>ALL ACCOR \u00d7 ROLAND-GARROS:\u00a0A PARTNERSHIP CENTERED ON EXPERIENCE<\/strong><\/h2>\n<p>Official supplier of Roland-Garros since 2015, ALL Accor, a key\u00a0partner of major sporting events, became an official partner of\u00a0France\u2019s leading tennis tournament in 2024. This long-standing collaboration brings together two areas of expertise that\u00a0naturally align: world-class hospitality and tennis excellence.\u00a0Today, it offers guests a total immersion in the tournament\u2019s\u00a0atmosphere, whether on the court, in a private lounge, or across\u00a0hotels available on ALL.com around the world.<\/p>\n<p><u>The activation at a glance:<\/u><\/p>\n<ul>\n<li><strong>ALL Accor presents the first-ever rebranding of a palace in the colors of Roland-Garros: <\/strong>Le Royal Monceau \u2013 Raffles Paris goes far beyond simply adopting the tournament\u2019s colors; it reinterprets its codes space by space, through a scenography built around dichroic glass, light, and clay-inspired textures. In the inner courtyard, the pool area is reimagined as an artistic installation: An ochre clay platform blurs the boundaries between a poolside setting and a competition court. From an outdoor pool transformed into a tennis court; In the Royal Monceau Suite, the mashrabiya ceiling in the bathroom reinterprets the fa\u00e7ade of court Philippe- Chatrier, casting graphic shadows across the marble. Finally, the Royal Film Club &#8211; the hotel\u2019s private cinema &#8211; will screen matches\u00a0live in an intimate setting, complete with homemade\u00a0popcorn and signature dishes, offering a way to\u00a0experience Roland-Garros without ever leaving the\u00a0Parisian palace<\/li>\n<li><strong>Pullman and MGallery: Roland-Garros unfolds around the world:<\/strong> The rebranding extends far beyond the doors of\u00a0the Parisian palace. Internationally, ALL Accor is<br \/>\ntransforming some of the most iconic hotels of\u00a0its loyalty programme in the colours of Roland-\u00a0Garros, offering guests an immersive experience in\u00a0the world of the tournament,\u00a0whether they are in Tokyo, Shanghai or S\u00e3o Paulo.<\/li>\n<li><strong>Taking a break in the ALL Accor x Roland-Garros lounge:<\/strong> From May 24 to June 7, from lunch through dinner, ALL Accor will welcome its members into a lounge entirely imagined by Potel et Chabot\u2019s creative studio in collaboration with Marseille-based artist Sarah Espeute. Known for her evocative aesthetic and sustainable approach, she has created a series of artworks and accessories that express sport in a poetic way.<\/li>\n<li><strong>The dedicated campaign &#8220;Enjoy a number one treatment&#8221;: <\/strong>\u00a0To be treated with the same level of attention as the world\u2019s greatest champions? This is the message behind ALL Accor\u2019s campaign dedicated to its collaboration with Roland-Garros. Photographed and filmed across several of the hotels within the ALL Accor portfolio, including the iconic MGallery Molitor Paris just steps from the stadium, this campaign, with its refined aesthetic, showcases the hospitality expertise that defines ALL Accor and the wider Accor Group. The campaign can be viewed: <a href=\"https:\/\/www.youtube.com\/watch?v=iW_gfYPccrQ&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/li>\n<\/ul>\n<p><em>\u201cWith ALL Accor, we are transforming loyalty into an experiential\u00a0platform built around our members\u2019 passions. Our partnership\u00a0with Roland-Garros is a powerful illustration of this: an iconic event\u00a0whose excitement we extend far beyond the courts, bringing the\u00a0world of the Grand Slam into the very heart of the hotels available\u00a0on ALL.com across the globe. From our private suite within the\u00a0stadium to experiences rolled out internationally, we give our\u00a0members the opportunity to feel the thrill of the tournament\u00a0&#8211; whether courtside or on the other side of the world &#8211; with a\u00a0number one treatment, just like the greatest champions.<\/em>\u201d\u00a0Mehdi Hemici, Chief Loyalty &amp; E-Commerce Officer, Accor<\/p>\n<p><strong>Attachment<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/2b05a6d0-3609-4d22-b631-376d61bcfb81\" target=\"_blank\" rel=\"noopener\">Press kit &#8211; ALL Accor x Roland Garros &#8211; 2026<\/a><\/li>\n<\/ul>\n<div class=\"elementor-element elementor-element-01f5bb5 elementor-widget elementor-widget-theme-post-content\" data-id=\"01f5bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<div>\n<p><em>AGENCIA EFE S.A.U.,S.M.E. shall not be liable for any information contained in this message and assumes no responsibility towards third parties in relation to its contents, being expressly exempt from any liability that the author may have in relation to the information in question. Agencia EFE reserves the right to distribute the press release on the news wire, or to publish it on EFE Comunica.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Statement issued by the company (Announcement) Ever dreamed of sleeping in a suite inspired by the legendary clay\u00a0court? Or being pampered with VIP access to Roland-Garros?\u00a0Perhaps even feeling the thrill [&hellip;]<\/p>\n","protected":false},"author":198164071,"featured_media":48434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[125518],"tags":[],"class_list":["post-224341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ALL ACCOR \u00d7 ROLAND-GARROS: A PARTNERSHIP CENTERED ON EXPERIENCE<\/title>\n<meta name=\"description\" content=\"To mark the occasion of the Roland-Garros tournament, ALL Accor - Accor Group\u2019s loyalty and booking program - is unveiling an exceptional activation that transforms the Grand Slam experience into a tailor-made journey around the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ALL ACCOR \u00d7 ROLAND-GARROS: A PARTNERSHIP CENTERED ON EXPERIENCE","description":"To mark the occasion of the Roland-Garros tournament, ALL Accor - Accor Group\u2019s loyalty and booking program - is unveiling an exceptional activation that transforms the Grand Slam experience into a tailor-made journey around the world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/#article","isPartOf":{"@id":"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/"},"author":{"name":"EFE","@id":"https:\/\/efecomunica.efe.com\/#\/schema\/person\/38c335f1ce4cd42430576ef5499343b8"},"headline":"ALL ACCOR \u00d7 ROLAND-GARROS: A PARTNERSHIP CENTERED ON EXPERIENCE","datePublished":"2026-05-12T01:00:50+00:00","dateModified":"2026-05-12T02:33:24+00:00","mainEntityOfPage":{"@id":"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/"},"wordCount":728,"publisher":{"@id":"https:\/\/efecomunica.efe.com\/#organization"},"image":{"@id":"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2022\/10\/Notified-GlobeNewswire-Color-Large-1.jpg","articleSection":["Globenewswire"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/","url":"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/","name":"ALL ACCOR \u00d7 ROLAND-GARROS: A PARTNERSHIP CENTERED ON EXPERIENCE","isPartOf":{"@id":"https:\/\/efecomunica.efe.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/#primaryimage"},"image":{"@id":"https:\/\/efecomunica.efe.com\/en\/all-accor-x-roland-garros-a-partnership-centered-on-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/efecomunica.efe.com\/wp-content\/uploads\/2022\/10\/Notified-GlobeNewswire-Color-Large-1.jpg","datePublished":"2026-05-12T01:00:50+00:00","dateModified":"2026-05-12T02:33:24+00:00","description":"To mark the occasion of the Roland-Garros tournament, ALL Accor - 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