{"id":224515,"date":"2026-05-12T14:02:57","date_gmt":"2026-05-12T12:02:57","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=224515"},"modified":"2026-05-12T14:08:31","modified_gmt":"2026-05-12T12:08:31","slug":"linkedin-is-the-2-most-cited-source-in-ai-answers-new-meltwater-report-finds","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/linkedin-is-the-2-most-cited-source-in-ai-answers-new-meltwater-report-finds\/","title":{"rendered":"LinkedIn is the #2 most-cited source in AI answers, new Meltwater report finds"},"content":{"rendered":"<p>Statement issued by the company (Announcement)<\/p>\n<h2>Analysis of 9.5 million AI citations shows real-world expertise is driving visibility in AI search<\/h2>\n<div>\n<p><strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9HNIOoI7DcmsGxOXIuK1Ro_cc22idUodiiLACbjmcEd-8VPGKKce29rA7EKy7bB-wSbLlzXNVy9fIM7RYrVjKw==\" target=\"_blank\" rel=\"noopener\"><u>Meltwater<\/u><\/a><\/strong>, the global leader in actionable intelligence for <strong>PR, Communications and Marketing teams<\/strong>, today released <strong>new <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0vKM38kSzK49UOphqMvE-jvNLwkLvGExtF8EpFozHU4wk5OUZqjONLnJtBOoQRUCxrrDqOMQS8ooIXh3lXTCXo7XE7FyZDcy1iTDp2lZkOn-xyj25DBL4JHV8BCG-Ag2bOY_dRkw1oN0cl0h7YngYQ==\" target=\"_blank\" rel=\"noopener\"><u>research<\/u><\/a> showing LinkedIn<\/strong> is the #2 most cited source by<strong> AI models<\/strong>, second only to <strong>YouTube<\/strong>. An analysis of 9.5 million AI citations across 16 B2B categories using <strong>Meltwater\u2019s\u00a0<\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=MeP2Ma2ebgAtH8-KHAjkLHYpY599KPmyDA_95zTH21wXeDa4hXZgr0XDSH37HirHib1YKcx4l0E5Pw-P1Q6NeBF5NQoZ-om6cXFanh25Cyqzh0Meu7RNv08Ju1fN1cAz\" target=\"_blank\" rel=\"noopener\"><u><strong>GenAI Lens<\/strong><\/u><\/a> reveals the content that AI platforms prioritize, and why authentic, expert-driven content is emerging as a critical driver of B2B brand visibility.<\/p>\n<h2>How AI is changing the way information is found<\/h2>\n<p>AI tools like <strong>ChatGPT, Claude and Microsoft Copilot<\/strong> are fundamentally changing how people search for and consume information. When people turn to AI assistants for recommendations, research, or decision-making, the brands and products highlighted \u2013 or omitted \u2013 directly influence awareness, reputation, and buying behavior. In fact, research from <strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=I8ZOHCcnra5gc5Bhl1NiIjmfusrsTowDVWp0_FrKjO1apo39YHmx93B70AEd6RjX3fdns8oTG2O1xpqKbGO1V43CjLaxSjloM8KU4iSzBJZxRzcIDDzh1fC42SIn51cvw_zvLsrtG6sdNZFl68THmnsY8tfAnS010onHad0eK6zXIyxAgqn6Vdpq9C5av0ntOQ89jsBKSeVLypejnR5rXg==\" target=\"_blank\" rel=\"noopener\"><u>6sense<\/u><\/a> <\/strong>shows that 94% of B2B buyers use LLMs during their buying process.<\/p>\n<p>As AI becomes a primary source of information, optimizing for visibility inside AI-generated answers is no longer optional. For B2B brands who want to stay top of mind for buyers, Meltwater\u2019s research underscores why LinkedIn is critical to a brand being discoverable in AI search.<\/p>\n<h2>What content AI models prioritize and cite<\/h2>\n<p>This research breaks down the specific signals and content types on LinkedIn that influence what AI models choose to cite. Several key patterns emerged, including:<\/p>\n<ul>\n<li style=\"margin-top: 12pt;\"><strong>Individual voices drive the majority of visibility.<\/strong> Approximately 75% of LinkedIn citations came from individual member profiles and 25% come from Company Pages. While individual member content tends to get cited more often, balancing individual and corporate content remains important.<\/li>\n<li><strong>Structured content performs best.<\/strong> The most frequently cited LinkedIn content, including articles and posts, consistently feature clear formatting (bullet points, numbered lists), strong headings, named entities, and quantitative data.<\/li>\n<li><strong>AI rewards relevance over reach. <\/strong>More than half of citations (51%) came from members with less than 10k followers, showing that AI models prioritize clarity, expertise, and usefulness over popularity alone.<\/li>\n<li><strong>LinkedIn dominates Tech, Professional Services, FinTech and Marketing.<\/strong> The platform performs especially well where questions are professional, technical, or decision-driven, ranking LinkedIn in the top 5 in citations for B2B searches across key industries, including Technology &amp; SaaS, Consulting &amp; Professional Services, Financial Services &amp; FinTech, Marketing &amp; Advertising, and HR &amp; Talent.<\/li>\n<li style=\"margin-bottom: 12pt;\"><strong>Third-party and user-generated content have an edge. <\/strong>Platforms like LinkedIn, Reddit, and YouTube account for 47.5% of AI citations, compared to 15% from peer review sites and 18.7% from company websites.<\/li>\n<\/ul>\n<p>\u201cFor the last twenty years, the job of a brand was to be discoverable. In an AI-first world, the job is to be the answer. LLMs are now the first stop for decisions that used to take hours of research \u2013 and if your brand isn\u2019t being cited, you\u2019re not in the consideration set,\u201d said Chris Hackney, Chief Product Officer at Meltwater. \u201cWhat this data makes clear is that AI models aren\u2019t looking for the loudest voice in the room \u2013 they\u2019re looking for the most credible voice. Organizations that are discoverable in reputable earned media, credible with structured, factual content, and consistent with the channels they engage on, are the ones that will show up when decisions are being made.\u201d<\/p>\n<p>\u201cProduct and brand discovery doesn\u2019t happen in stages anymore \u2013 it starts with a question and ends with an AI assistant\u2019s answer,\u201d said Davang Shah, Vice President of Marketing at LinkedIn. \u201cIf your brand isn\u2019t showing up in LLMs, you\u2019re not just missing awareness, you\u2019re missing the moment of decision. That\u2019s why being discoverable, credible and consistently cited isn\u2019t a nice-to-have, it\u2019s what defines your buyability and determines whether your products or solutions get considered and ultimately get bought.\u201d<\/p>\n<p>To read the full report, visit: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=4-rLy8jCBruCQ-u-9FAnj6I40wgEOzitIMg48m7FlBT9U1jRgOxg55fnLJYvw2FbI29CNVjB7DD1diH0P1kPTQ6qJu20bfPEUmr3DoI0KmDZ_tgStPOavAp_cE9d7FjVIRsJplloOu_d_v3FPxuz9Cw5eYexzM4jvCn2k4gF_vd6iettfL8dANB0-EEcXNwFt76ckr5kAorkkSfiDTdwBNFA_LlnZKTtipWLFuKFH7A=\" target=\"_blank\" rel=\"noopener\"><u>https:\/\/www.meltwater.com\/en\/resources\/linkedin-gen-ai-visibility-report<\/u><\/a><\/p>\n<pre><strong>For more information, please contact: <\/strong>\r\nKelly Costello\r\nCorporate Communications Director\r\npr@meltwater.com<\/pre>\n<h2>About Meltwater<\/h2>\n<p>Meltwater is the global leader in actionable intelligence for PR, Communications, and Marketing teams. By analyzing 1.3 billion pieces of content daily, Meltwater transforms media, social, and AI signals into intelligence that leaders rely on to make faster, more confident decisions. With 27,000 customers worldwide, Meltwater is the intelligence platform global brands trust to stay ahead. <strong>Meltwater: Intelligence you can act on. <\/strong><br \/>\nLearn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Vx4aVj5Hi1ULJl1rR1vm9lcx5guEZ578LbEcqQxHCEY1_GKo7YGTorX4LZSarfg4-DZoEh3jagcmbfuVtG70PA==\" target=\"_blank\" rel=\"noopener\"><u>meltwater.com<\/u><\/a>.<\/p>\n<p><em>AGENCIA EFE S.A.U.,S.M.E. shall not be liable for any information contained in this message and assumes no responsibility towards third parties in relation to its contents, being expressly exempt from any liability that the author may have in relation to the information in question. Agencia EFE reserves the right to distribute the press release on the news wire, or to publish it on EFE Comunica.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Statement issued by the company (Announcement) Analysis of 9.5 million AI citations shows real-world expertise is driving visibility in AI search Meltwater, the global leader in actionable intelligence for PR, [&hellip;]<\/p>\n","protected":false},"author":198164071,"featured_media":48434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[125518],"tags":[],"class_list":["post-224515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globenewswire-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn in new Meltwater report<\/title>\n<meta name=\"description\" content=\"Meltwater released new research showing LinkedIn is the #2 most cited source by AI models, 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