{"id":230494,"date":"2026-06-10T18:50:32","date_gmt":"2026-06-10T16:50:32","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=230494"},"modified":"2026-06-10T19:11:46","modified_gmt":"2026-06-10T17:11:46","slug":"brazil-seeks-to-captivate-foreign-tourists-with-stunning-natural-landscapes","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/brazil-seeks-to-captivate-foreign-tourists-with-stunning-natural-landscapes\/","title":{"rendered":"Brazil seeks to captivate foreign tourists with stunning natural landscapes"},"content":{"rendered":"

S\u00e3o Paulo, Jun 10 (EFE).- Brazil<\/strong>, home to nearly 20% of the planet\u2019s biodiversity, has stepped up efforts to project itself as a natural tourism powerhouse<\/strong>, an image that has so far been underutilized in tourism promotion, to attract foreign visitors seeking breathtaking landscapes and sustainable cultural experiences.<\/p>\n

To that end, the Brazilian Agency for International Tourism Promotion, Embratur,<\/a> in partnership with the Instituto Semeia<\/a>, has developed an international platform featuring seven routes that showcase some of the country\u2019s more than 600 natural parks.<\/p>\n

In an interview with EFE, Instituto Semeia Executive Director Renata Mendes<\/strong> highlighted the importance of this pioneering initiative in positioning Brazil as a global ecotourism destination.<\/p>\n

\u201cTelling the story of our natural and cultural heritage through parks is a highly impactful approach,\u201d she said.<\/p><\/blockquote>\n

An added attraction for the international market<\/h3>\n

Mariana Haddad<\/strong>, the institution\u2019s Director of Public Policy, added that \u201cinternational tourists are looking for well-being, a connection with nature and authentic experiences,\u201d while \u201calso valuing activities and services with a low environmental impact that contribute to the conservation of Brazil\u2019s socio-biodiversity.\u201d<\/p>\n

According to a 2025 survey by Booking.com, 93% of travelers worldwide said they want to make more sustainable travel choices<\/strong> and are already doing so to some extent.<\/p>\n

Meanwhile, 77% said they seek authentic experiences that reflect local culture.<\/p>\n

In Argentina, the largest source of tourists to Brazil, with more than 1.8 million visitors between January and April 2026, those figures stand at 93% and 76%, respectively.<\/p>\n

In this regard, Mendes stressed that \u201cBrazil has everything international tourists are looking for.\u201d<\/p>\n

\u201cThat immersion in nature, the connection with traditional communities, the opportunity to learn the history of each place, engage with the destination and discover unique landscapes- only Brazil can offer that,\u201d she added.<\/p><\/blockquote>\n

National parks take center stage<\/h3>\n

From dunes to mountains, many of Brazil\u2019s most iconic landscapes are featured on the \u201cNatural Parks\u201d platform, which initially focuses on the country\u2019s northern and northeastern regions through two routes that combine adventure, nature, gastronomy, art, and popular celebrations.<\/p>\n

The Route of Emotions<\/strong> links the northeastern states of Maranh\u00e3o, Piau\u00ed and Cear\u00e1, and includes attractions such as the Len\u00e7\u00f3is Maranhenses dunes and lagoons, recognized by UNESCO as a Natural World Heritage Site; the Parna\u00edba Delta, with its maze-like waterways; and Jericoacoara National Park, renowned for its crystal-clear waters.<\/p>\n

In addition, the Central Amazon Route<\/strong> covers Anavilhanas National Park, Ja\u00fa National Park, the Adolpho Ducke Forest Reserve and the Mamirau\u00e1 Sustainable Development Reserve in the state of Amazonas, offering activities such as overnight stays in ecolodges deep in the rainforest, canoe trips through forest streams (igarap\u00e9s), rituals with Indigenous communities and immersion in Amazonian cuisine.<\/p>\n

The potential of nature tourism in Brazil<\/h3>\n

With attractions of this scale, tourism in Brazil\u2019s federal conservation areas contributed \u20ac3.4 billion to the country\u2019s gross domestic product<\/strong> in 2025. Moreover, it generated \u20ac1.6 billion in income for local families, according to the Chico Mendes Institute for Biodiversity Conservation (ICMBio).<\/a><\/p>\n

National parks accounted for the largest share of visitors, attracting a record 13.6 million people.<\/p>\n

For Haddad, these figures indicate that \u201cBrazil is beginning to understand that preserving these areas and bringing people closer to them also has economic value.\u201d<\/p><\/blockquote>\n

According to Instituto Semeia, the country has the potential to attract 20 million visitors annually by 2030<\/strong>, generating an estimated \u20ac3.35 billion per year<\/strong> for the economy without environmental risks.<\/p>\n

\u201cOf course, we cannot lose sight of the importance of environmental conservation, because we will only have visitors if these spaces remain protected,\u201d she concluded. EFE<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e3o Paulo, Jun 10 (EFE).- Brazil, home to nearly 20% of the planet\u2019s biodiversity, has stepped up efforts to project itself as a natural tourism powerhouse, an image that has […]<\/p>\n","protected":false},"author":198164071,"featured_media":230495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[123782,123786,123785],"tags":[128516],"class_list":["post-230494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","category-tourism","category-trends","tag-embratur-en"],"acf":[],"yoast_head":"\nBrazil projects itself as natural tourism 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