Statement issued by the company (Announcement)<\/p>\n
On the occasion of KATSEYE<\/strong>\u2019s concert at the Accor Arena<\/strong> on September 9, 2026, ALL Accor – Accor group\u2019s booking platform and loyalty program – treats a selection of guests (members* and contest winners) to an exclusive experience that immerses them in the world of the concert, from the very first preparations all the way to the stage.<\/p>\n In a Parisian hotel of the Accor group, a room\u00a0entirely reimagined around the world of\u00a0KATSEYE becomes the playground of the pre-\u00a0show: beauty prep, styling, meet-and-greets\u00a0and immersion into the group\u2019s universe\u00a0before heading to the Accor Arena and its\u00a0backstage. \u00abGet Ready With ALL Accor\u00bb<\/strong> thus turns the pre-concert into a moment in its own\u00a0right, transforming the hotel into the starting\u00a0point of the experience before extending the\u00a0emotion all the way into the backstage. This\u00a0approach reflects ALL Accor\u2019s ambition to turn\u00a0its hotel ecosystem, its partner arenas and its\u00a0loyalty program – home to more than 120 million\u00a0members worldwide – into true gateways to its\u00a0members\u2019 passions.<\/p>\n After Paris, this concept will come to life in several\u00a0destinations around the world, through new\u00a0encounters between artists, fans and musical\u00a0universes, further enriching the catalog of more\u00a0than 7,300 Limitless Experiences. An Accor\u00a0loyalty program offering that allows members\u00a0to use their Reward points to enjoy unique and\u00a0exclusive experiences, already offered by ALL\u00a0Accor in over 140 cities worldwide.<\/p>\n *An auction system that allows ALL Accor members to use their Reward points to participate in the experience.<\/em><\/p>\n *Among the partner arenas: Accor Arena (Paris), Afterpay Arena (Sydney), Wembley Arena (London), Allianz Parque and SalaRai (S\u00e3o Paulo).<\/em><\/p>\n \u00abGet Ready With Me,\u00bb hair & make-up, outfit choices, playlists, shared content, reunions with\u00a0friends\u2026 For a new generation of fans, the pre-concert has become a genuine ritual. The\u00a0excitement starts well before the doors open and lingers long after the last song.\u00a0The concert is no longer just a musical rendezvous: it is a full-fledged experience, one that is\u00a0prepared for, shared and made to last. This shift reflects a deeper change in how we relate to live\u00a0experiences: the emotion no longer lies solely in the time of the show, but in everything that makes\u00a0it more intense, more collective and more memorable.<\/p>\n In its 2026 report on experiential travel,\u00a0produced with Globetrender based on an\u00a0international study of 4,300 travelers across\u00a0nine countries, ALL Accor identifies the\u00a0Endorphin Economy as one of the phenomena\u00a0redefining travelers\u2019 expectations around\u00a0experience.<\/p>\n Its principle: seeking out emotional highs to live and to share. 89% of travelers surveyed believe live events deliver a \u00abnatural high\u00bb strong enough to justify a trip, while 50% consider living a unique moment to be one of the most meaningful aspects of an experience lived while traveling. The concert thus becomes a destination in itself, but also a succession of micro-moments that build the emotion: fromthe first preparations to reunions with friends,\u00a0all the way to that instant when the crowd rises\u00a0as one.<\/p>\n For ALL Accor, this shift opens a new\u00a0perspective on how music is experienced and\u00a0shared: collective emotion is no longer built\u00a0solely in front of the stage, but progressively\u00a0takes shape around it, and hotels become\u00a0genuine gathering places where this collective\u00a0euphoria is prepared and shared. It is this rising\u00a0momentum of the \u00abpre-show\u00bb that \u00abGet Ready\u00a0With ALL Accor\u00bb sets out to tell with KATSEYE\u00a0in Paris.<\/p>\n For two days, ALL Accor transforms a room in an iconic Parisian hotel into a living, expressive\u00a0space for both the artists and their fans. Designed as a pre-show playground, this space, entirely\u00a0reimagined for the occasion, will allow guests to get ready, come together, and share truly privileged\u00a0moments before the artists take the stage.<\/p>\n Inspired by the world of KATSEYE, the activations on offer turn hospitality into an experience in its\u00a0own right, unfolding in two parts:<\/p>\n SEPTEMBER 8 – TOTAL IMMERSION AT THE HOTEL<\/u><\/p>\n SEPTEMBER 9 \u2013 BACKSTAGE ACCESS LIKE NEVER BEFORE<\/u><\/p>\n “At ALL Accor, we\u2019re seeing a profound shift in how we experience our passions. Today, the experience is no longer limited to the main event: it begins with\u00a0anticipation, with rituals, with encounters, and with all those small moments that\u00a0build the emotion. With KATSEYE, we wanted to turn that anticipation into a full-\u00a0fledged experience and show everything that hospitality, beyond a simple hotel\u00a0stay, can bring to music even before the artists take the stage.<\/em>”\u00a0Mehdi Hemici, Chief Loyalty & E-Commerce Officer, Accor<\/p>\n In a world where concert images are instantly\u00a0shared, reposted and seen by millions, what\u00a0truly becomes rare is no longer the image of\u00a0the show, but access to the inaccessible.<\/p>\n Sharing a few minutes with the artists, discovering their world before the concert, seeing what happens behind the scenes\u2026This is the \u00abmoney can\u2019t buy\u00bb dimension of experience that ALL Accor reserves for its members, across a portfolio of more than 45 brands, including Raffles, Pullman, ibis, Sofitel and MGallery.<\/p>\n This campaign once again brings ALL Accor\u2019s promise to life: giving its members far more than a stay by opening the doors to rare and privileged moments, turning loyalty into a passport to the extraordinary.<\/p>\n ——<\/p>\n About ALL Accor:\u00a0ALL Accor is the booking platform and loyalty program embodying the Accor group\u2019s promise, during and beyond the\u00a0hotel stay. ALL Accor brings together more than 120 million members and offers, through its website and app, an unmatched choice of stays\u00a0at the best price across more than 45 brands and 5,800 hotels in 110 countries. Its loyalty program lets members enjoy a dual rewards system,\u00a0status-based benefits, exclusive savings, and a portfolio of more than 7,300 Limitless Experiences in over 140 cities, offered with more than 140\u00a0partners every year: local activities, masterclasses led by renowned chefs, major sporting tournaments or the most sought-after concerts\u2026 ALL\u00a0Accor is the loyalty program most favored by travelers.\u00a0Discover ALL Accor : ALL.com<\/p>\nGET READY WITH ALL ACCOR :\u00a0WHEN THE EMOTION OF THE CONCERT\u00a0BEGINS LONG BEFORE THE STAGE<\/h2>\n
WELCOME TO THE \u00ab ENDORPHIN ECONOMY \u00bb<\/h2>\n
THE \u00abGET READY WITH KATSEYE\u00bb EXPERIENCE\u00a0BY ALL ACCOR<\/h2>\n
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EXCLUSIVITY AS\u00a0THE NEW CURRENCY OF EXPERIENCE<\/h2>\n
ALL ACCOR PRESS CONTACTS<\/strong>\r\n\r\nZMIROV COMMUNICATION\r\n\r\nElvis Nourdjahane - Ad\u00e9la\u00efde Melon -\u00a0all.accor@zmirov.com\r\n\r\nALL ACCOR\r\n\r\nLucie Metzger - Global VP Brand Communication & Media - lucie.metzger@accor.com\r\n\r\nSophia Sabbani - Public Relations Manager -\u00a0sophia.sabbani@consulting-for.accor.com<\/pre>\n
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