{"id":250004,"date":"2026-10-09T18:33:40","date_gmt":"2026-10-09T16:33:40","guid":{"rendered":"https:\/\/efecomunica.efe.com\/?p=250004"},"modified":"2026-10-09T18:47:37","modified_gmt":"2026-10-09T16:47:37","slug":"brazil-relies-on-diversification-as-key-to-leveraging-eu-trade-agreement","status":"publish","type":"post","link":"https:\/\/efecomunica.efe.com\/en\/brazil-relies-on-diversification-as-key-to-leveraging-eu-trade-agreement\/","title":{"rendered":"Brazil relies on diversification as key to leveraging EU trade agreement"},"content":{"rendered":"

Diversifying exports, expanding small- and medium-sized enterprise participation, and attracting green-transition investments are the core pillars of Brazil’s strategy<\/strong> to capitalize on the open market following the Mercosur\u2013European Union (EU) agreement.<\/strong><\/p>\n

The May accord is already showing progress. Brazil went from an\u00a0 $855 million trade deficit with the European Union between January and August 2025 to a $3.3 billion surplus during the same period this year, driven by a 20% surge in exports to the European bloc.<\/p>\n

Brazil is boosting foreign sales despite current geopolitical tensions, Laudemir M\u00fcller, president of the Brazilian Trade and Investment Promotion Agency (ApexBrasil),<\/a> explained Thursday during a business gathering in Rio de Janeiro.<\/p>\n

While Brazilian exports to the United States fell by $1.9 billion this year, shipments to the European Union<\/strong> expanded by $7.4 billion.<\/strong><\/p>\n

M\u00fcller underscored three primary advantages of the EU agreement: building greater investor confidence to attract investment, creating opportunities for sustainable Brazilian products, and boosting trade flows.<\/p>\n

Regarding investment, the head of ApexBrasil highlighted growing interest in critical minerals, energy, and hydrogen during an interview with EFE.<\/p>\n

\"ApexBrasil <\/a>
ApexBrasil President Laudemir M\u00fcller during a press conference Thursday in Rio de Janeiro, Brazil. EFE\/Antonio Lacerda <\/div> <\/div> <\/div>
\"ApexBrasil <\/a>
ApexBrasil President Laudemir M\u00fcller participates in a press conference Thursday in Rio de Janeiro, Brazil. EFE\/Antonio Lacerda <\/div> <\/div>
\"Brazilian <\/a>
Brazilian Minister of Development, Industry, Trade, and Services (MDIC) M\u00e1rcio Rosa speaks during a press conference Thursday in Rio de Janeiro, Brazil. EFE\/Antonio Lacerda <\/div> <\/div> <\/div> <\/div> <\/div>\n

Beyond beef and soybeans<\/h3>\n

The agency is also working to expand European market access for Amazonian products<\/strong> and family farming goods, such as Brazil nuts, native regional fruits like a\u00e7a\u00ed, and local handicrafts.<\/p>\n

ApexBrasil has grown from working with roughly 40 cooperatives a few years ago to nearly 600 today, over 95% of which comprise small-scale farmers or family producers.<\/strong> M\u00fcller expects at least 400 of these cooperatives to establish commercial deals with European nations.<\/p>\n

Promising opportunities within the European market also span sectors such as aeronautics, electric motors and generators, furniture, automotive components, and chemical products.<\/strong><\/p>\n

M\u00fcller also noted that the agency aims to support the textile and fashion industry,<\/strong> one of the sectors hardest hit by new tariffs.<\/p>\n

As the world’s largest producer and exporter of cotton<\/strong>, ApexBrasil seeks to increase its use in the textile industry as a sustainable alternative to synthetic fibers, reducing microplastic pollution.<\/p>\n

The agency has expanded business matchmaking rounds with European buyers, its presence at trade fairs and events, and promotional campaigns for Brazilian goods. It also launched a dashboard to identify product- and market-specific commercial opportunities.<\/p>\n

On the investment front, ApexBrasil is actively working to attract European capital,<\/strong> particularly for green energy projects. There is also interest in critical minerals and rare earth elements.<\/p>\n

The Brazilian advantage<\/h3>\n

M\u00fcller pointed to Brazil’s foreign policy of “equidistance” as a key competitive advantage, allowing the nation to maintain trade relations and draw investments from diverse global blocs without aligning exclusively with any single power.<\/p>\n

According to the ApexBrasil president, this strategic stance enables the country to “negotiate with the entire world,”<\/strong> serving as a vital asset amid ongoing tensions among major world powers and the global search for reliable partners.<\/p>\n

He added that this diplomatic posture is complemented by Brazil’s trade openness and intrinsic advantages, including vast natural resources, a renewable energy matrix, rich biodiversity, and strong agricultural and industrial capacity. EFE<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Diversifying exports, expanding small- and medium-sized enterprise participation, and attracting green-transition investments are the core pillars of Brazil’s strategy to capitalize on the open market following the Mercosur\u2013European Union (EU) 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