Statement issued by the company (Announcement)
ATRESMEDIA Internacional is stepping up its commitment to the FAST (Free Ad-Supported Streaming Television) segment and is now available on The Roku Channel to launch Cine y Series (‘CyS TV’) and Única (‘ÚN TV’), both available on the #1 TV streaming platform by streaming hours in the U.S. and Mexico.
The Roku Channel is Roku’s channel that allows to enjoy the best free and premium content on Roku devices and Roku TV models and stream thousands of movies and TV shows without a subscription.
According to Mar Martínez-Raposo, director of ATRESMEDIA Internacional, “we are very pleased to expand the presence of our FAST segment content thanks to such an important platform as Roku. This will allow us to reach great audiences with our series and films, as well as with our content related to many female references and personal well-being.”
The agreement allows viewers in Mexico and the United States of The Roku Channel to enjoy the best and most varied Spanish series and movies for free, as well as lifestyle content, with a focus on personal well-being and real stories starring important women.
With this launch, The Roku Channel joins FUBO and Plex, also American platforms, which already offer ATRESMEDIA Internacional’s FAST channels with great success.
About Atresmedia Internacional
Atresmedia Internacional is the management arm of the ATRESMEDIA Group that integrates four international channels: Antena 3, Atreseries, Atrescine, and ¡HOLA! TV, as well as the international version of the atresplayer platform. Positioned as one of the world leaders in the production and distribution of Spanish-language content, ATRESMEDIA is also the private European operator with the most signals and the largest number of subscribers outside its borders, with an outstanding presence in all Spanish-speaking countries in Latin America as well as in the United States. Atresmedia Internacional is committed to quality and variety, giving all its channels their own recognizable personality through a complementary offering for the whole family, which includes current affairs, entertainment, information, new series, as well as exclusive access to celebrities and the latest news on movies, fashion, and beauty.
www.atresmediainternacional.com
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
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