New York, Jun 26 (EFE).- Casa Ecuador, the travelling platform created to showcase Ecuador’s natural and cultural heritage internationally and promoted by the environmental and cultural diplomacy organization The Embassy of Nature (TEON), will feature two sister initiatives: Casa USA and Casa Hispánica.
The new platforms aim to strengthen the international promotion of the cultural, historical, and natural heritage of the United States and Spain through models that connect identity, heritage, investment, and international cooperation.
The announcement was made during the opening of Casa Ecuador in New York, which is taking place from June 24 to 27 as part of the FIFA World Cup 2026.
The initiative transformed the historic Engine 31 building in Manhattan into an immersive experience inspired by Ecuador’s four regions—the coast, mountains, Amazon, and Galápagos—bringing together art, gastronomy, culture, business, and diplomacy.
Among those attending were representatives from the business, cultural, sports and diplomatic communities, including actor Woody Harrelson, Mexican filmmaker Guillermo Navarro, who won the Academy Award for “Pan’s Labyrinth,” American entrepreneur and former actor Brock Pierce, Ecuadorian businesswoman Isabel Noboa, former Argentine soccer player Javier Mascherano, former Ecuadorian striker Felipe Caicedo, TEON CEO Daniel del Valle, and Gisela Andrade, Ecuador’s Consul General in New York.
The organization also announced that the next edition of Casa Ecuador will take place in Madrid during the week of the Formula One Grand Prix, following the first event held during the week of the ARCO 2025 International Contemporary Art Fair.
The Role of Casa USA and Casa Hispánica
Casa Ecuador, together with the future Casa USA and Casa Hispánica, is part of an initiative led by TEON, an institution founded by Luis Felipe Fernández-Salvador y Campodónico, the 6th Marquis of Lises and an Ecuadorian entrepreneur.
According to its founder, the goal is to develop new ways to recognize and project the economic value of assets “traditionally underrepresented in markets,” such as biodiversity, natural heritage, and cultural identity.
In that context, Fernández-Salvador confirmed that the organization is working with one of the world’s leading consulting firms to develop financial structures designed to operate within traditional capital markets and sovereign finance.
“We have developed conventional financial mechanisms that allow nature to compete for capital without having to be destroyed,” Fernández-Salvador said.
While Casa USA will focus on showcasing the cultural, historical, and natural heritage of the United States through an international network of partners in the real estate, financial, and consultancy sectors, Casa Hispánica will seek to strengthen the cultural, human, and economic ties between Spain, Ibero-America, and Hispanic communities around the world.
TEON’s Itinerary
Founded in Spain and now active in cities such as Madrid, Paris, New York, Miami, Abu Dhabi, and Geneva, TEON—which has collaborated with EFE to publish this content—develops cultural, economic, and diplomatic platforms designed to integrate heritage, nature, and identity into new forms of international cooperation.
“The most competitive nations do not simply capitalize on what lies beneath their soil; they also know how to transform their identity, culture, and heritage into strategic assets,” Fernández-Salvador concluded. EFE