Miami, Sep 18 (EFE).- Spanish airline Iberia is finalizing preparations to launch a new route between Madrid (Spain) and Orlando (USA) on October 26, as part of the company’s strategy to increase its presence in the United States “by launching new routes and frequencies.”
“We are very excited about the new route between Madrid and Orlando, which shows how we are growing across the entire US network,” said Adriana Ron-Pedrique, head of the US and Canada portfolio at Iberia, during an interview with EFE in Miami.
The plan is to start the route with three weekly flights, offering more than 46,000 seats throughout the winter season.
The executive noted that the company is immersed in its “2030 flight plan,” which includes a $6 billion investment in the industry. “It’s not just a new route, it’s much more than that, because the United States is a very important market for Iberia,” she said.
Iberia currently connects Madrid with major airports in the United States, with two daily flights to New York and Miami; a daily service to Chicago; Dallas, with up to four weekly flights in winter and one daily flight in summer; Los Angeles, with four weekly flights in winter and one daily flight in summer; and San Francisco, with three weekly flights between May and September. Orlando is to be added with three weekly flights starting in October.
In Boston, where the company offers two daily flights, the company has incorporated the new Airbus A321XLR, becoming the first airline to operate the model in the country. “We are growing and we are able to transport 6,000 people daily between the United States and Madrid, in addition to air cargo,” said Ron-Pedrique.
OneWorld synergies
Iberia’s expansion in the United States is also thanks to the synergies with the OneWorld alliance, which includes airlines such as American Airlines, British Airways, and Finnair. According to the executive, these partnerships allow Iberia to “expand connectivity and offer passengers more itinerary and frequency options,” consolidating its position in the transatlantic market.
Punctuality is another of the airline’s pillars, and in recent years it has consistently received international recognition for the regularity of its operations. “Passengers want to arrive at their destination on time, and at Iberia we take that commitment very seriously,” Ron-Pedrique emphasized. She added that this reliability also allows for better connections with the network of destinations in Europe.
World Travel Expo
Iberia is one of the main companies present at the World Travel Expo (WTE), which kicked off its third edition on Wednesday at the Miami Beach Convention Center. The two-day event brings together more than 300 companies and the participation of more than 3,000 professionals from the tourism sector.
“Iberia’s presence is essential because it is the way in which we, as an airline, can listen, connect and understand the needs of our customers in a timely manner,” added the executive.
The aim of participating in WTE Miami is to promote Iberia’s destinations in Spain and Europe, an increasingly attractive market for American travelers. In fact, Spain has established itself as one of the major attractions, with growing interest in its cuisine, landscapes, and range of hotels.
“The American public has discovered fabulous cuisine and a very interesting tourist offering,” said Ron-Pedrique. She emphasized that an iconic American event, an American football exhibition game, is to be played at the Santiago Bernabéu stadium on November 16, reflecting the European country’s growing attraction. EFE
Agencia EFE published this content with support from Iberia