Astana, Mar 29 (EFE).— Kazakhs—especially the younger generation—are showing renewed interest in their traditional clothing, which they are adapting to modern times. This growing trend was clearly on display during a dance held in Astana to celebrate Nowruz, the Persian New Year.
“I’m wearing a shapan, which is a garment for both men and women. It’s very comfortable, very beautiful, and lately, you can see young people returning to traditional clothing,” said Beatriz Muñoz González, cultural affairs officer at the Embassy of Spain in Kazakhstan.
She was among those who joined in the Nowruz celebration, where elegant tunics, shapans (Kazakhstan’s national coat), and traditional accessories adorned with ethnic motifs were prominently featured. Designers are increasingly weaving these cultural elements into their latest collections.
Kazakh Youth Embrace Heritage with Style
Muñoz noted that today’s youth “not only wear these garments like before, but also in a more contemporary way,” adding that she bought her own shapan from a well-known Kazakh fashion designer.
Aliya Aizakhmetova, a young woman from the capital, echoed that sentiment. She told EFE she enjoys wearing traditional clothing without fear of ridicule, something she said was common three decades ago.
A Post-Independence Cultural Revival
In the 30 years since Kazakhstan’s independence from the Soviet Union, interest in national history and culture has surged. Fashion experts attribute this trend to a growing national identity and pride on the global stage.
Local brands are responding with high-quality traditional garments and accessories. Many young people mix these items with jeans or white shirts, creating a fusion of ethnic and modern styles. Silver ornaments, like bracelets and rings, add cultural flair, while embroidered belts accentuate dresses and jackets.
Government Encouragement of National Identity
Kazakh President Kassym-Jomart Tokayev has supported this revival. In a recent speech, he called on citizens to wear traditional clothing more widely, noting its increasing presence in schools, public institutions, and even major companies.
“Traditional dress is gradually becoming an everyday phenomenon. It’s a very good trend. It’s better to wear traditional clothing than black garments that cover the face. Our national dress underscores ethnic identity, so it must be promoted,” Tokayev said.
From Fashion Statement to Cultural Movement
What once may have seemed like a passing fashion trend is now becoming a conscious cultural movement. Kazakh national garments and ornaments are not only preserving heritage but also redefining modern Kazakh identity.
As Kazakhstan strides into the future, its youth are looking to the past—wearing it with pride.
EFE