São Paulo, Nov 6 (EFE).— Film locations from Netflix productions in Brazil—ranging from series to reality shows—now take center stage in a new digital tourism guide designed to bring Brazilian landscapes closer to domestic and international audiences. The first chapter highlights the vastness and diversity of the Amazon, the world’s largest tropical rainforest.
Launched in partnership with the Brazilian Tourism Board (Embratur), the guide seeks to attract more foreign visitors to Brazil, which registered a record 7 million international arrivals between January and September 2025, a 45% increase from the same period in 2024.
A strategy linking tourism and audiovisual storytelling
The initiative underscores Brazil’s strategy of using audiovisual entertainment to promote tourism, while reinforcing Netflix’s ongoing investment in the country.
“Netflix is a great international showcase, and this partnership reinforces the potential of Brazil’s audiovisual industry to inspire people to discover our country, our culture and our people,” said Embratur president Marcelo Freixo in a statement.
Freixo called the project “an example of how the audiovisual sector and tourism can be powerful allies in creating opportunities and driving development.”
Sergio Vinay, Netflix’s director of strategic partnerships with governments, emphasized the country’s cinematic potential.
“Besides being very important to Netflix, Brazil is a country rich in culture and landscapes. With this guide we want viewers to feel invited to experience the country firsthand, to live the stories they’ve learned to love on screen,” he said.
The Amazons: One rainforest, many worlds
The guide debuts with a chapter called “The Amazons,” highlighting the multiple realities contained within the region.
Covering half of Brazil’s territory, the Amazon has served as the setting for love stories, comedies, mysteries and narratives of resilience in Netflix productions such as Invisible City, Rich in Love 2 and the second season of Love Is Blind: Brazil.
In real life, the guide notes, “the Amazons” include everything viewers have seen and more, from festivals and gastronomy to culture and natural wonders.
Featured destinations include Anavilhanas National Park, Maroaga Cave, the Land of Waterfalls in Amapá, the Blue Lagoon, and the Parintins Festival in Pará—also known as the Amazon Carnival.
More destinations coming in 2026
Beginning in 2026, the platform will add new multimedia content, with themed chapters dedicated to the Pantanal, the world’s largest wetland, in addition to curated guides for beach travel and regional culinary tours.
The guide was officially launched on Nov. 4 at the World Travel Market in London, which concludes Thursday. EFE
EFE published this report with the support of Embratur.