São Paulo, Jan 28 (EFE).— Brazil posted a historic tourism record in 2025, registering 9.3 million foreign arrivals, a 37.1% increase from 2024, driven largely by the country’s soft power, which authorities aim to leverage further to accelerate growth in the sector. Brazil’s soft power lies in its music, culture, cuisine and football—a set of
Statement issued by the company (Announcement) The International Tourism Trade Fair has once again confirmed its role as a key driver of Madrid’s economy, generating an economic impact of €505 million and reaffirming its strong convening power with more than 255,000 attendees. The International Tourism Trade Fair, organised by IFEMA MADRID, has closed its doors
Madrid, Jan 23 (EFE).- Spain was the sixth European country with the most tourists visiting Brazil, with a total of 160,400 people in 2025, placing it in 14th place globally. For this reason, Brazilian organizations are present at the Fitur International Tourism Fair in Madrid, looking for ways to increase the number. Although the figure
Medellín (Colombia), Dec 5 (EFE).- Medellín is seeking to attract visitors “who value sustainability” and “respect for community” at the United States Tour Operators Association (USTOA) Annual Conference, which runs until Friday in Maryland. According to the Medellín Secretariat of Tourism and Entertainment, the Colombian city is participating in the event at the Gaylord National
Brazil, Latin America’s leading destination for meetings and events, arrived in Barcelona this week for the IBTM World fair as it seeks to strengthen its position in the segment, sustain its historic visitor growth and diversify traveler profiles. The country welcomed a record 7,686,549 foreign visitors between January and October 2025, up 42.2% from the
São Paulo, Nov 6 (EFE).— Film locations from Netflix productions in Brazil—ranging from series to reality shows—now take center stage in a new digital tourism guide designed to bring Brazilian landscapes closer to domestic and international audiences. The first chapter highlights the vastness and diversity of the Amazon, the world’s largest tropical rainforest. Launched in
São Paulo, Oct 30 (EFE).- The Visit Brazil Gallery exhibition has arrived in New York with the aim of transporting international audiences to unspoiled landscapes and showcasing the fauna and exuberant natural and cultural wealth of the Brazilian Pantanal, the world’s largest tropical wetland, through immersive experiences that bring together photography, art, dance, gastronomy, and
Buenos Aires, Oct 1 (EFE).— Marcelo Freixo, president of the Brazilian Agency for International Tourism Promotion (Embratur), highlighted the record growth of Brazil’s tourism industry since 2023, declaring that “in the 21st century, tourism makes more sense than oil.” Speaking to EFE on the sidelines of the Latin American International Tourism Fair (FIT 2025) in
São Paulo, Sep 26 (EFE).- Brazil will arrive at FIT 2025 in Buenos Aires (Sept. 27–30) with a campaign that highlights the people behind Brazilian hospitality. The initiative seeks to diversify tourism beyond the country’s iconic beaches and landmarks. “There’s no place like Brazil,” says the campaign by the Brazilian Tourist Board (Embratur), inviting travelers
São Paulo, Sep 24 (EFE) – Brazil is breaking tourism records this year, fueled largely by a 66% surge in Latin American arrivals, which are reshaping the country’s international travel market. Between January and June, 3.8 million Latin Americans visited Brazil, up from 2.3 million during the same period in 2024, according to official data.
São Paulo, Sep 23 (EFE) – Famous for its crystal-clear beaches and coves framed by mountains and Atlantic forest, the southern Brazilian state of Santa Catarina now wants to attract tourists year-round with gastronomy, ecotourism, and cultural experiences. Between January and August 2025, 565,710 international visitors arrived, but more than 80% came in the first
Miami, Sep 18 (EFE).- Spanish airline Iberia is finalizing preparations to launch a new route between Madrid (Spain) and Orlando (USA) on October 26, as part of the company’s strategy to increase its presence in the United States “by launching new routes and frequencies.” “We are very excited about the new route between Madrid and
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